Market Overview

Celebrate National Girl Scout Cookie Day on Feb. 8 by Serving Up Financial Literacy, Business and Ethics Skills by Supporting the Biggest Girl-led Business in the World

A partner at Monaco Lange http://www.monacolange.com, the branding agency behind this year's cookie campaign, is a Girl Scout alumna proud to celebrate the business skills she and other girls have learned through the program on National Girl Scout Cookie Day.

New York, NY (PRWEB) February 07, 2013

Celebrate National Girl Scout Cookie Day Friday, Feb. 8 and help girls build a lifetime of skills and confidence.

National Girl Scout Cookie Day (Hashtag #onemorebox) is a day of fun and festivities to celebrate the largest girl-led business in the world. Buying cookies is more than just handing over money for a box. The girls interact with customers, run their own cookie business and work as a team. It's the reason the cookies aren't sold online. The best educational value is when cookies are purchased directly from a Girl Scout.

That's why Chatham Borough, N.J. resident Tessa Tinney, a Girl Scout alumna, is excited about this year's event. She is a founding partner of Monaco Lange (http://www.monacolange.com), the New York City-based branding agency behind this year's cookie campaign.

“It's pretty amazing that girls across the country are doing business right now. They're learning skills they'll use the rest of their lives. It's something to celebrate,” Tinney said. “Just by buying cookies, anyone can give a Girl Scout an opportunity to learn.”

Girl Scouts of the USA worked with Monaco Lange, a New York-based branding agency, to transform how people think about the Girl Scouts' cookie program. The robust, multi-channel national campaign that will continue through early 2013 was designed to elevate consumers' knowledge about how the Girl Scout Cookie Program helps girls attain five essential life skills: goal setting, people skills, decision making, money management and business ethics. After all, Girl Scouts is about way more than just cookies and camping.

The This is What A Girl Can Do campaign is running on radio, print, web, television public service announcements and social media platforms. Visit http://www.girlscoutcookies.org to see some of Monaco Lange's work – from the website to the PSA videos.

About Monaco Lange:
Monaco Lange builds brands that move people into action. The New York-based branding firm integrates market research, strategy, psychology and creative to tell more compelling and captivating brand stories. The agency extends these brand stories across coordinated marketing tactics, including ad campaigns, websites, social media programs and print materials.

The team members are creative problem solvers and have spent their careers building both large and small brands globally and locally. Their goal is to help you captivate and inspire your customers through imaginative storytelling, inciting action and creating results.

In addition to Girl Scouts, Monaco Lange has done work for clients such as Verizon, Yahoo!, British Airways, Hilton, BASF and Circle K. Here is a bigger list of Monaco Lange's clients: http://www.monacolange.com/clientcases

Monaco Lange
153 West 27th Street, Suite 702, New York, NY 10001 http://www.monacolange.com
t: 212.624.5864

About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.4 million girl and adult members worldwide. Girl Scouts is the leading authority on girls' healthy development, and builds girls of courage, confidence, and character, who make the world a better place. The organization serves girls from every corner of the United States and its territories. Girl Scouts of the USA also serves American girls and their classmates attending American or international schools overseas in 90 countries. For more information on how to join, volunteer, reconnect, or donate to Girl Scouts, call (800) GSUSA 4 U or visit http://www.girlscouts.org.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/2/prweb10408700.htm

 

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