OpenView Publishes eBook About the Business Strategies Small Companies Can Use to Compete Against Larger Competitors
Provides Practical Insights Gathered from Partners' Experience Working With Expansion-stage Technology Companies
Boston, MA (PRWEB) February 06, 2013
OpenView Venture Partners, an expansion-stage venture capital firm focused on providing technology companies with deep operational support, announced today the release of a new eBook entitled, “Slaying Goliath: How Small Companies Can Compete Against Their Larger Competitors.” Targeted at the founders and CEOs of expansion-stage technology companies, the eBook provides a road map companies can use to leverage the inherent advantages their small size affords them.
“Winning in a market that's dominated by a big business may not be easy, but it's also not impossible,” commented Scott Maxwell, Senior Managing Director and Founder of OpenView Venture Partners. “Our latest eBook demonstrates that the key to winning against larger companies is understanding your own strengths, identifying and exploiting your larger competitors' weaknesses, and successfully defending against their attacks. It's also about executing against your goals better, and faster, than most big businesses can.”
OpenView has been helping expansion-stage technology companies scale in a highly competitive landscape since it was founded in 2006. The eBook reflects much of the experience the firm has gathered since then working with B2B SaaS and Internet companies around the country. Specifically, it outlines how small companies can leverage their size to create an information, time, scope, scale, and innovation advantage. It also provides practical tips for undermining the strengths that large competitors typically have, including well-established customer relationships, a recognized brand name, and well-developed distribution channels.
“By reading this eBook, you will learn the practical strategies necessary to compete against your large competitors,” said Maxwell. “Utilizing them will force larger competitors to respond to you, rather than the other way around. That in turn will put you in a position to create opportunities in crowded markets that might have otherwise seemed impossible to grasp.”
OpenView's eBooks support its mission of building great companies by providing expansion-stage companies with the operationally oriented tools and support they need to succeed. The firm's recent eBooks span a variety of topics, including customer segmentation, marketing channel discovery, sales forecasts, competitive messaging, and operating reviews. To find out more, visit http://labs.openviewpartners.com/ebooks/ or sign up for OpenView's free newsletter to have eBooks like this and other great content delivered to you every week.
About OpenView Venture Partners
OpenView Venture Partners is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.
About OpenView Labs
OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenView's portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenView's portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.
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