Market Overview

Online Marketing Summit 2013 Previews Major Industry News

Exhibitors Showcase New Products & Services at Leading Digital Marketing Event Next Week

SAN FRANCISCO, Feb. 4, 2013 /PRNewswire/ -- Online Marketing Summit, produced by UBM Tech, today announced new product or service announcements being introduced at next week's event, happening February 11-13, 2013 at the San Diego Convention Center.  Online Marketing Summit provides a unique platform for exhibitors to introduce the newest technologies and integrated marketing solutions to a targeted audience.  For more information visit: onlinemarketingsummit.com.

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"Online Marketing Summit presents attendees with the opportunity to learn first-hand about the most important technologies transforming the digital marketing landscape," said Shannon Ryan, Online Marketing Summit General Manager.  "We're excited so many exhibitors have chosen to showcase their latest and greatest at the event, demonstrating OMS's leadership in this important market."

The list of companies making announcements at Online Marketing Summit currently includes:

AdTaxi Networks, a publisher owned digital ad network, is pleased to announce the launch of a brand new suite of Social Media Products.  AdTaxi's improved Social Media Products include the most competitive packages and cutting-edge services as well as an in-house Social Media Operations Team.

Bunchball, the market leader and visionary in gamification, announces a partnership with PetMD to power the Pet360 and the PetMD University program to increase registration and user retention among new pet owners.  Bunchball enables organizations to improve business performance by creating highly active and loyal customers, employees and partners.

At Couch & Associates, we've developed and will showcase a fully hosted and managed marketing automation solution called Bonfire.  Bonfire "warms leads," accelerating active opportunities by giving prospective buyers the information they need to make purchasing decisions.  Consider Bonfire a walk-before-you-run approach to marketing automation.   

Insightera, the first learning B2B personalization software, is pleased to unveil its Auto-Tune feature. Insightera users can segment and target top-funnel prospects based on industry, location and digital behavior. Now Auto-Tune determines which campaigns are most successful based on A/B testing, and automatically delivers the highest converting version.

Kwanzoo launches the latest release of its SaaS-based demand acceleration platform for marketers to deploy rich media and dynamic content across all digital channels (email, website, social, display, re-targeting & mobile). Kwanzoo's in-banner lead forms now append 3rd party data from ZoomInfo and Netprospex into marketing automation and CRM systems.

Leadspace's new Social Lead Targeting platform helps B2B marketing and sales organizations increase conversion rates and velocity across the funnel. The Leadspace technology, based on army intelligence methods, models your ideal buyer profile and then finds look-alikes across numerous sources, including social networks, contact databases, web sites, and CRM.

MOV Digital Media announces Instant ID™ creating real time relevance for online shoppers. Instant ID™ delivers consumer specific messaging and product positioning based on the visitors Instant ID™ profile.  The vast amount of actionable, real time data the tool delivers increases online conversion and cart value while enabling re-marketing automation.

Online Marketing Institute will launch their new, subscribed-based eLearning service—and offer the first 7 days FREE. Stop by booth #224 and start accelerating your search, social media, and digital marketing skills.

Page One Power announces the next step forward in its game-changing link building strategy. P1P focuses on relevancy, transparency and a unique, ethical approach to building sustainable links. P1P is committed to achieving outstanding search rankings for its clients, which range from small eCommerce sites to industry titans.

Slingshot SEO is excited to introduce our new Earned Media service offering. This delivery model is engineered to drive highly converting referral traffic to your website through the placement of "holy cow" content on authoritative media and industry outlets frequented by your target audience. Stop by our booth to learn how. 

For a schedule of all educational sessions, keynote addresses and participating exhibitors, visit: onlinemarketingsummit.com or view the ARC platform at: http://tinyurl.com/OMSARC.

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About Online Marketing Summit
Online Marketing Summit (OMS) connects marketers with the knowledge, experts and technologies transforming digital marketing. OMS provides expert-led education and collaborative engagement on the latest insights, best practices and strategies in digital marketing. This approach is fused with the contextual relevance for how digital marketing influences and impacts marketing and business at-large, enabling practitioners to immediately create greater impact within their organization and with their audiences. For more information, visit www.onlinemarketingsummit.com.

About UBM Tech
UBM Tech is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry.  Its media brands and information services inform, educate and inspire decision makers across the entire technology market—serving engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, Byte, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs designed to help vendors identify and participate in technology buying decisions. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

SOURCE UBM Tech

 

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