Market Overview

BMO Ads to Air During Super Bowl

TORONTO, ONTARIO and CHICAGO, ILLINOIS--(Marketwire - Feb. 1, 2013) - Football fans across North America will have the opportunity to see BMO's latest television advertisements during the broadcast of the Super Bowl on Sunday.

The Canadian advertisement for BMO Bank of Montreal, entitled "Great Feeling" in English and "Profitez" in French, will appear across the country in both languages. Meanwhile, the broadcast premiere of the U.S. advertisement for BMO Harris Bank, entitled "Dream Home", will appear in seven key U.S. markets: Chicago, Green Bay/Appleton, Madison, Milwaukee, Indianapolis, Minneapolis/St. Paul and Phoenix. These locations represent approximately 10 per cent of the U.S. viewing audience.

"This is an exciting opportunity for BMO," said Doug Stotz, Chief Marketing Officer, BMO Financial Group. "It puts our brand in front of a fantastic number of customers and prospects on both sides of the border. BMO has been growing in these U.S. markets, where people love their football."

Last year, 111.3 million people tuned into the Super Bowl in the U.S. - the largest number of viewers for a single telecast in U.S. history. A further 7 million watched the game in Canada.

The advertisements can be viewed at the following YouTube links:

Great Feeling (Canada English): http://youtu.be/qgenK00OAKg.

Profitez (Canada French): http://youtu.be/7tkhDbu3aSY.

Dream Home (U.S.): http://www.youtube.com/watch?v=RvyTc4RrQN4.

FOR FURTHER INFORMATION PLEASE CONTACT:
Media Contacts:
Peter Scott, Toronto
(416) 867-3996
PeterE.Scott@bmo.com


Ronald Monet, Montreal
(514) 877-1873
ronald.monet@bmo.com


Laurie Grant, Vancouver
(604) 665-7596
laurie.grant@bmo.com


Jim Kappel, Chicago
(312) 461-2478
jim.kappel@harrisbank.com
Internet: www.bmo.com
Twitter: @BMOmedia

 

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