Market Overview

Buckaroo Gets "Eventful" With News

SAN JOSE, Calif., Feb. 6, 2013 (GLOBE NEWSWIRE) -- Local news and events site Buckaroo (www.Buckaroo.com) recently announced partnering with Eventful, the global digital media service connecting consumers to live entertainment, movies and local events. Buckaroo has licensed Eventful's industry-leading local event directory to help people across North America find out what's happening locally.

Alan Fisher, Co-Founder and Chairman of Buckaroo, believes the addition of event listings is a significant part of what it means to be in the local news industry. "When the community's annual fair comes around - or a favorite artist is in town, people rely a great deal on online tools to be alerted of social events like these," says Fisher. "The Web has changed the way people spread local news."

Since Buckaroo's inception in May 2011, the amount of information distributed by the site has tripled in number of news articles, classifieds and small business shopping. Initially designed as a platform for merchants to advertise daily deals, the site now accommodates the average user with shopping ads in the form of "native advertising".

"We've found a method of displaying information that we think will work well for users," said Fisher. "People don't want to be bombarded by advertisements, but rather, enjoy a seamless experience of information that is relevant to them."

Buckaroo has gained 46 million subscribers within the last year alone and the content added to the website is also expected to increase.

The site will continue seeking out areas that focus on popular interests so that people of all ages and backgrounds can find a place on Buckaroo. More than an effort to provide users with local information that is both timely and compelling, the Buckaroo team hopes that users will quickly begin contributing their own events, news and more.

About Buckaroo

Buckaroo is the online hub for local shopping, news and events. Buckaroo's parent company, Iron Speed, Inc. (www.ironspeed.com), is well-funded with a capital base of over $20M from several strategic investors and executives from AMD, Excelan, Onsale, and Oracle. The company was founded in 1999 and is based in San Jose, CA. Find Buckaroo on Facebook and Twitter to learn more.

About Eventful, Inc.

Eventful, Inc. is the leading digital media company connecting consumers with live entertainment, movies and local events. Over 20 million people use Eventful to find out what's happening and decide what to do. Eventful provides the most comprehensive selection of local event information with millions events across 27 categories. To learn more, visit Eventful.

This information was brought to you by Cision http://www.cisionwire.com

http://www.cisionwire.com/buckaroo/r/buckaroo-gets--eventful--with-news,c9366822

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CONTACT: Kate Anderson 408-228-3437 Kanderson@buckaroo.com
 

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