Market Overview

Walgreens Gets a Fruit & Vegetable Antioxidant Boost with Voots Supplements

NORTHRIDGE, Calif.--(BUSINESS WIRE)--

Pharmavite LLC today announced that its new Voots® Veggie-Fruit Tarts brand, a fruit and vegetable based supplement for kids ages four and older that provides the Vitamin C antioxidant power of three servings of fruits and vegetables in two chewable berry-flavored tarts,* are now available for purchase at Walgreens locations nationwide.

“We are excited that Walgreens customers across the country will now have access to our new and tasty Voots supplements,” explained Erin O'Malia Gehan, vice president of marketing for Pharmavite. “These delicious, chewable tarts come in single-serve packets so that on-the-go, busy parents can easily and conveniently include Voots Veggie-Fruit Tarts in their kids' lunchboxes, backpacks or while out-and-about to help give their kids a boost of antioxidants.”

Walgreens is the latest major retailer to carry the new and fast growing Voots brand. In the fall of last year, Voots Veggie-Fruit Tarts debuted nationwide in key retailers, including Target and Amazon.com. The suggested retail price is $9.99 for a 14-count carton.

Made with no artificial flavors, colors or preservatives, Voots supplements feature a blend of 11 real fruits and vegetables – apples, cranberries, oranges, prunes, raspberries, strawberries, blueberries, carrots, sweet potatoes, zucchinis and green beans – which have been dried and crushed. After blending with Vitamin C and other ingredients, the blend is pressed into tablets for a great tasting supplement that delivers an antioxidant boost for kids. Although Voots supplements were designed with kids in mind, moms and dads can take them too!

Voots Veggie-Fruit Tarts are tableted and quality tested by Pharmavite LLC, a global leader and manufacturer of dietary supplements. To learn more, visit www.voots.com. Also keep up with the latest updates and interact with the brand online at www.facebook.com/LoveVoots, www.twitter.com/LoveVoots and www.pinterest.com/LoveVoots.

*Note to Media:

Voots supplements contain 60 mg Vitamin C per serving. The average Vitamin C content of the top 20 most commonly consumed fruits and top 20 most commonly consumed vegetables is 19 mg per serving, for a total of 58 mg per three servings. Voots supplements are not intended to replace your daily intake of fruits and vegetables, which are important sources of fiber and additional nutrients. It is recommended that Voots be taken in addition to your favorite multivitamin.

About Pharmavite LLC

For more than 40 years, Pharmavite LLC has earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals and other dietary supplements, and all-natural foods under its Nature Made® and SOYJOY® brand names. For more information, please visit Pharmavite.com.

About Walgreens

As the nation's largest drugstore chain with fiscal 2012 sales of $72 billion, Walgreens (www.walgreens.com) vision is to become America's first choice for health and daily living. Each day, Walgreens provides more than 6 million customers the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice in communities across America. Walgreens scope of pharmacy services includes retail, specialty, infusion, medical facility and mail service, along with respiratory services. These services improve health outcomes and lower costs for payers including employers, managed care organizations, health systems, pharmacy benefit managers and the public sector. The company operates 8,057 drugstores in all 50 states, the District of Columbia and Puerto Rico. Take Care Health Systems is a Walgreens subsidiary that is the largest and most comprehensive manager of worksite health and wellness centers and in-store convenient care clinics, with more than 700 locations throughout the country.

Mile 9 for Voots
Jeanne Beach, 949-233-5372
jeanne@mile9agency.com

 

Around the Web, We're Loving...

Partner Network

Get Benzinga's Newsletters