Market Overview

all® mighty pacs® Voted #1 Laundry Pack Product of the Year

WILTON, Conn.--(BUSINESS WIRE)--

all mighty pacs has been recognized as the #1 product of the year in the Laundry Packs category in a TNS consumer survey of product innovation by over 50,000 consumers. The brand accepted the award yesterday during a special ceremony in New York City.

all mighty pacs were introduced in 2012 to deliver the same cleaning efficacy and stain removal benefits that consumers expect from the iconic all® brand in a convenient, easy-to-use single dose pac. The pacs are sealed in a water-soluble film that dissolves to release active detergents throughout the wash, resulting in laundry that is clean and fresh.

“all mighty pacs contain the right combination of powerful concentrated detergent with active stainlifters™ to simplify the laundry experience without sacrificing the cleaning and stain removal benefits that consumers expect from the all® brand,” said Teresa Bello, Vice President Cleaning Strategy and ‘all, Sun Products Corporation. “We are proud that consumers are embracing the new easy-to-use format of ‘all's detergent, and have chosen the product as the #1 Laundry Pack product of the year.”

all mighty pacs are available in both original formula, and all® free clear, the #1 detergent brand recommended by dermatologists, allergists and pediatricians for sensitive skin. They are safe to use in all laundry washing machines, whether high-efficiency, non-high-efficiency, front-loading or top-loading. Like many other household products, detergents need to be used as directed and safely and properly stored. It's important to remember to read labels carefully and to store laundry products, including all mighty pacs, out of the reach of children and pets.

Operating in 28 countries, Product of the Year is the world's largest consumer-voted award for product innovation in consumer-packaged goods. 2013 marks the fifth year that Product of the Year was conducted in the United States, with more than 50,000 American shoppers voting on products in a survey conducted by TNS, the world's largest custom research agency.

For more information, visit all® at www.all-laundry.com or visit on Facebook at www.facebook.com/allLaundry.

About all® Laundry Detergent

As a recognized leader and reliable laundry partner with consumers for more than 50 years, the all® brand provides an incredible clean at an incredible value for all your family's needs. The all brand has your detergent needs covered with compact powder, concentrated liquids, and single dose pacs in a choice of sizes and variants, including all free clear, the number one detergent recommended by allergists and dermatologists for sensitive skin. With all mighty pacs® for simplicity and added convenience, and all OXI-Active® providing extra strength to tackle the worst dirt and stains the first time - it's all good!® all laundry detergent is manufactured by The Sun Products Corporation. For more information visit http://www.all-laundry.com or www.facebook.com/allLaundry.

About The Sun Products Corporation

The Sun Products Corporation headquartered in Wilton, Connecticut, is a leading North American provider of laundry detergent, fabric softeners and other household products. With annual sales of $2 billion, the Company's portfolio of products are sold under well known brands that include all®, Wisk®, Snuggle®, Sun®, Surf®, and Sunlight®. In addition, Sun Products is the manufacturing partner for many retailer brand laundry and dish products in North America. For more information visit www.sunproductscorp.com.

Sun Products Corporation
Kathryn Corbally, 203-254-6762
kathryn.corbally@sunproductscorp.com
or
Cone Communications
Hilary Jenison, 617-939-8348
hjenison@conecomm.com

 

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