Market Overview

"Lincoln" Spurs Educational Campaign

LOS ANGELES--(BUSINESS WIRE)--

Jim Berk, Chief Executive Officer of Participant Media, announced today that, in conjunction with their upcoming Social Action Campaign, “Stand Tall: Live Like Lincoln,” kicking off on February 12, Steven Spielberg's critically acclaimed film “Lincoln,” a DreamWorks Pictures/Twentieth Century Fox film, in association with Participant Media, will be distributed to all middle and high schools, both public and private, throughout the United States when the film becomes available on DVD. Participant Media, DreamWorks Pictures and Fox/Newscorp are funding the unparalleled effort with Disney In-Home creating the packaging and Disney Educational Productions handling the distribution.

Compiled and designed by Disney Educational Productions, the DVD package each school will receive includes an Educator's Guide to help teachers engage in meaningful discussions and complete lesson plans relating to the significance of Abraham Lincoln's leadership and the importance of that period in our nation's history.

Speaking of the impetus for the educational outreach, director Steven Spielberg says, “As more and more people began to see the film, we received letters from teachers asking if it could be available in their classrooms. We realized that the educational value that ‘Lincoln' could have was not only for the adult audiences—who have studied his life in history books—but for the young students in the classroom as well.”

Said Participant CEO Jim Berk, “Before the film was released, we engaged Penn Schoen Berland to conduct a research study to help inform the focus of our Social Action campaign for ‘Lincoln'—this is something we do for all our campaigns. Among the findings of the study was that more than half of Americans think it's important to learn about Lincoln, but two thirds say they know little to nothing about him. While I'm sure that's changed thanks to the tremendous popularity of the film and all the surrounding attention, it still clearly indicated the need to better educate our students about the 16th President's accomplishments.” (The full research report is available for download on takepart.com/lincoln/research)

“Lincoln” has resonated with diverse audiences of young and old across the nation, grossing over $170 million to date. The film has elicited tremendous positive response from educators, politicians, historians and the general public and stands as testament to the fact that an understanding and knowledge of history can be an enlightening and powerful tool for all Americans.

On February 12, in honor of Lincoln's Birthday, Participant Media's Social Action Campaign, “Stand Tall: Live Like Lincoln” will bring the film to 8 U.S. towns all named Lincoln, followed in mid-March with screenings at 15 Lincoln high schools across the country in largely underserved communities. As part of that effort, each school will receive brand-new, audio-visual equipment to best experience “Lincoln” and any future films they screen at their school. The new AV equipment includes: 120” portable screen, Blu-ray and DVD player, projector and new speakers. Screenings will be followed by moderated conversations and distribution of Disney's educational curricula.

ABOUT PARTICIPANT MEDIA:

Participant Media (www.participantmedia.com) is an entertainment company that focuses on documentary and non-documentary feature films, television, publishing and digital content about the real issues that shape our lives. For each of its projects, Participant creates social action and advocacy programs to transform the impact of the media experience into individual and community action. Participant's online Social Action Network is TakePart (takepart.com). Founded by Jeff Skoll in 2004, Jim Berk serves as CEO. Participant's films include The Kite Runner, Charlie Wilson's War, An Inconvenient Truth, Good Night, and Good Luck, The Visitor, Food, Inc., The Cove, The Crazies, Countdown to Zero, Waiting for "Superman,” Fair Game, PAGE ONE: Inside The New York Times, The Help, Contagion, The Best Exotic Marigold Hotel, Lincoln, Promised Land and No.

ABOUT THE MOVIE:

Steven Spielberg directs two-time Academy Award® winner Daniel Day-Lewis in “Lincoln,” a revealing drama that focuses on the 16th President's tumultuous final months in office. In a nation divided by war and the strong winds of change, Lincoln pursues a course of action designed to end the war, unite the country and abolish slavery. With the moral courage and fierce determination to succeed, his choices during this critical moment will change the fate of generations to come.

Starring Daniel Day-Lewis, Sally Field, David Strathairn, Joseph Gordon-Levitt, James Spader, Hal Holbrook and Tommy Lee Jones, “Lincoln” is produced by Steven Spielberg and Kathleen Kennedy, with a screenplay by Tony Kushner, based in part on the book “Team of Rivals: The Political Genius of Abraham Lincoln” by Doris Kearns Goodwin. The DreamWorks Pictures/Twentieth Century Fox film, in association with Participant Media, released in U.S. theaters exclusive on November 9, 2012, with expansion on November 16, 2012.

Participant Media
DDA PR
Dana Archer, 310-205-4868
E-MAIL: dana.archer@ddapr.com
or
Walt Disney Studios Global Publicity
Global Publicity (LA)
Michelle Rasic
E-MAIL: michelle.rasic@disney.com
or
Global Publicity (NY)
Derek Del Rossi
E-MAIL: derek.del.rossi@disney.com
or
Disney Consumer Products Publicity
Amelia Lukiman
E-MAIL: Amelia.Lukiman@disney.com

 

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