Market Overview

Big Fish Studios' "Fetch", A Soon-To-Be-Released Mobile Game, Featured at Seattle's Museum of History & Industry (MOHAI)

SEATTLE--(BUSINESS WIRE)--

Fetch, a one-of-a-kind arcade/adventure game in development at Big Fish Studios, is currently a featured exhibit at the Museum of History & Industry (MOHAI) in Seattle. Fetch is an imaginative adventure game about a boy who goes to great lengths to save his best friend, a dog named Bear, after he's been captured by a mysterious fire hydrant. MOHAI's interactive installation invites visitors to participate in a number of development activities around Fetch; from testing the game in-progress to contributing their own unique game ideas. The exhibit documents the entire game development process - from the sketch of the original idea through to the final creation of the game.

Developed in-house at Big Fish Studios, by the same team that created the award-winning Drawn series, Fetch redefines the adventure game genre by incorporating fun, quick-play arcade games along with brain-teasing puzzles and interactive storytelling – all in one interactive game experience. Set to release in the first half of 2013 on mobile platforms, Fetch was designed from the ground-up to take advantage of the unique gameplay attributes of touch screen devices.

“Our passion as a team is telling stories through unique experiences,” said Chris Campbell, game director and co-designer of Fetch. “Not everyone has a pet, but each of us understands that the bond between people and their pets can be incredibly deep. It's this bond that allows us to tell a powerful story about a boy who sees his best friend taken, and his journey through this incredibly interesting world to try and save him."

As a nod to the museum installation, Fetch includes a museum level with exhibits ranging from prehistoric oceans to space travel, along with interactive gameplay and plenty of opportunities to earn achievements.

“We had always planned to have a museum level in the game, but when the partnership with MOHAI came to fruition, we took it a step further and incorporated artifacts from the real MOHAI into the game,” said Brian Thomson, Fetch Art Director. “Fetch delivers the look-and-feel of an interactive animated movie, with accessible gameplay that appeals to all levels of players and a timeless storyline that bridges generational gaps.”

MOHAI recently reopened on December 29th in the newly refurbished Naval Reserve Armory. The interactive Fetch exhibit was spearheaded by Creative Director Ann Farrington and Executive Director Leonard Garfield, with significant contributions from the Big Fish Studios team.

“An interactive game like Fetch is the perfect subject for a game development exhibit,” said Leonard Garfield, MOHAI Executive Director. “There are millions of people who play games but most aren't privy to the process and details that go into actually creating a game. Along with the Pixar-like storytelling and production values in the game, the Fetch exhibit is both inspiring and educational. It was a delight to work with the Big Fish Studios team on this momentous exhibit and we are excited to host students from grade school through college to tour the exhibit and inspire future game makers.”

The “Building a Video Game” exhibit at MOHAI will be on display through September 2013. For more information visit Bigfishgames.com.

Resources:

Fetch Website

Big Fish Website

Fetch video trailer

Fetch on Facebook

Fetch on Twitter

MOHAI Website

About Big Fish

Founded in 2002, Big Fish <http://www.bigfishgames.com> is the world's largest producer of casual games; dedicated to bringing engaging entertainment to everyone, anywhere, on any device. Through its proprietary, data-driven platform, millions of consumers seeking engaging entertainment easily discover and play PC and mobile games created by Big Fish's network of more than 500 development partners and its in-house Big Fish Games. The company has distributed more than 2 billion games from a growing catalog of 3,000+ unique PC games and 250+ unique mobile games, and offers cross-platform streaming games via the proprietary universal cloud gaming service, Big Fish Unlimited. Big Fish's games are played in more than 150 countries on a wide variety of devices across 10 languages. The company is headquartered in Seattle, WA, with regional offices in Oakland, CA; Cork, Ireland; Vancouver, Canada; and Luxembourg.

About MOHAI

Founded in 1952 in the Montlake neighborhood, the Museum of History & Industry(MOHAI) has grown to become the largest heritage organization in Washington State. The museum boasts nearly 4 million historic artifacts and photographs, and draws thousands of visitors each year to its permanent and rotating exhibits. The museum also runs an extensive array of public and youth programs including MOHAI Pub Trivia, walking tours, and the award-winning video series MOHAI Minutes. In 2012 MOHAI reopened in the beautifully restored Naval Reserve Armory at Lake Union Park.

PR for Big Fish Studios
Karen Blondell
Karen.Blondell@Bigfishgames.com
424-263-7371
or
MOHAI Director of Marketing and Communications
Jackie Durbin
Jackie.durbin@mohai.org
206-324-1126 X 120

 

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