Market Overview

New Website Showcases POP and Packaging Innovations


Reedsburg, Wisconsin based Cellox, LLC today announced the launch of a new website providing improved visibility to the company's extensive capabilities in Molded Expanded Polystyrene (commonly referred to as Styrofoam) products including EPS Protective Packaging, Point of Purchase (POP) Display Components, Insulated Shipping Containers, Beverage Coolers and a variety of other consumer and business products.

The company's CEO, Craig Hutchison said: 'With the launch of our new 'search friendly' website, we're able to organize our ever expanding catalog of products in an easy to navigate presentation. We believe this improved visibility and organization of our product lines will have a strong positive impact on our ability to reach new customers in all of the markets we serve.' 

The new website was designed and built by Michigan based website developers, Precept Partners. Precept's manager, Stephen Antisdel said: 'The new site is designed to function on every major computing platform, from PCs to Macs, including Apple's popular iPad, to iPhones as well as Android smartphones and tablets.'

Commenting on the company's EPS protective packaging products, Hutchison added: 'Every protective packaging product is custom designed to provide optimal protection and for products in the supply chain.'

The company's products are in use to protecting consumer and business products in the U.S. and worldwide. Hutchison adds: 'Breakthrough Point-of-Purchase displays draw consumer interest, make consumers stop and investigate, while they amuse and entertain.  Breakthrough P.O.P. is more important than ever to brand marketers of every kind.'  

Hutchison concludes: 'Cellox can deliver virtually any P.O.P. concept you conceive.  Any shape.  Any size.  Any color.  Any design.'

Cellox has more than 150 stock shapes that can be molded on-demand. As a result, customers experience no waiting for custom tooling to be produced. Cellox molds a variety of sizes of Sport Balls, Holiday Items, Animals, Frames, Human Forms and Decoratives to accent displays of all kinds.

About Cellox

With over 50 years of expandable polystyrene design and manufacturing experience Cellox has the skills, tools and history of innovation to execute products and projects of every kind and size. The company specializes in Visual Merchandising, Point of Purchase and Protective Packaging made of 100% recyclable custom-molded shapes. Customers include many Fortune 500 companies. Details at

About Precept Partners

Precept Partners provides award winning website design and online marketing services proven by more than $100MM in online sales revenue. Recognition for their work includes coverage in The Wall Street Journal, BusinessWeek, NPR, and Investor's Business Daily, as well as client awards that include the Inc. 500, the Internet Retailer 500, the Hot 100 Best Retail Websites, the Webby Award and many others. More at

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