Market Overview

Movea Joins Forces with Microchip to Deploy Advanced Motion Processing Sensor Hubs

LAS VEGAS - Jan. 8, 2013 - Movea (www.movea.com), the leader in motion processing and data fusion technologies, announced today its collaboration with Microchip Technology Inc. to integrate Movea's MotionCore software with Microchip's SMSC embedded controllers—effectively enabling new high performance sensor hub platforms. A demonstration of the integrated technology can be seen at the International Consumer Electronics Show (CES) in Las Vegas from January 7-11 at Microchip's demo suite (by invitation) and in Movea's demo suite (#669) at the Las Vegas Hotel and Casino (formerly Las Vegas Hilton).

The demonstration will feature Movea's MotionCore Foundation package, including 3D orientation, tilt-compensated eCompass and continuous auto calibration modules. Running on Microchip's soon-to-be-announced embedded controller platform, the system, which saves 10x the power consumption of traditional solutions, uses onboard 9-axis MEMS sensors to drive compelling mobile applications.

Movea's MotionCore solution includes high performance, scalable and flexible data fusion software libraries that make it easy for sensor, processor and mobile platform vendors to offer a complete solution to smartphone and tablet OEMs/ODMs. MotionCore software modules are optimized for motion-based mobile applications, delivering increased performance while dramatically reducing power consumption.

'Thanks to the proliferation of sensors in mobile devices, these intelligent and contextually-aware devices now enable advanced services—from more intuitive user interface navigation to advanced pedestrian navigation, activity monitoring and contextual awareness,' said Bryan Hoadley, executive vice president of marketing and sales, and president of Movea. 'We are excited to collaborate with Microchip in enabling our sensor hub architecture to cater to consumers' growing appetite for smarter devices that anticipate and adapt to their needs.'

'The quality, performance and flexibility of Movea's MotionCore software enables Microchip and our customers to develop enhanced mobile solutions and significantly advances the way we interact with our devices,' said Patrick Johnson, vice president and general manager of SMSC, a wholly-owned subsidiary of Microchip Technology, Inc. 'Microchip is driving the innovation for high-quality and low-power-consumption embedded controllers, and we are excited to be working with Movea on these market-leading innovations.'

Movea and Microchip will together promote their combined solution to handset manufacturers, mobile operators and device manufacturers for applications that include computing platforms, indoor/pedestrian navigation, activity monitoring, motion gaming, augmented reality and gesture-based device/application control. Movea's MotionCore software is now available to customers and partners for licensing.

Learn more about Movea's MotionCore Solutions by visiting suite #669 in the Las Vegas Hotel and Casino (next to the convention center) during CES from January 7 to 11, 2013.

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About Movea
Movea is the leading provider of data fusion and motion processing firmware, software, and IP for the consumer electronics industry. Thriving on its portfolio of more than 440 patents, Movea licenses its unique SmartFusion™ technologies to customers in three primary markets:  mobile, Interactive TV and sports.  Movea's platform of data fusion engines, developer tools and data models enables customers and partners to quickly and easily add interactivity and awareness to their products.  As a result, customers can reduce the risk, cost and time-to-market for delivering compelling new features that differentiate their products, enhance the consumer experience and deliver more end-user value.

Movea has a global presence with headquarters in Grenoble, France, a U.S. subsidiary in Silicon Valley, Calif., as well as technology and manufacturing partners and distributors around the world. The company was recently named a 'Cool Vendor for 2012' by leading analyst firm Gartner Inc. For more information visit www.movea.com or follow us on Twitter at @MoveaDataFusion.

Press Contact for Movea
Jon Diaz, +1 (415) 694-6708
movea@racepointgroup.com

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