Market Overview

Sportsman Channel and NRA Launch Outdoor TV Category's First-Ever Live Daily Talk Show with NRANEWS' Cam & Company

The one-hour weekday strip show offers intelligent talk, news, guests & information for the nation's more than 80 million hunting, shooting and fishing enthusiasts. The radio personality Cam Edwards brings authority and appeal unlike any other TV host.

New Berlin, WI (PRWEB) January 11, 2013

In a first for the outdoor TV industry, Sportsman Channel and NRA announced today they are bringing the NRA's popular talk-radio show NRANEWS' Cam & Company to television every weekday live from 5-6pm ET beginning Jan. 15. Hosted by Cam Edwards, and airing live from the NRANEWS Studios in Washington, D.C., NRANEWS' Cam & Company will be the one and only news-talk series on television that can authoritatively address the issues that are vital to America's more than 80 million sportsmen and sportswomen. Sportsman Channel is a national television network focused on hunting, shooting and fishing programming.

The Jan. 15th series premiere will air live from the SHOT (Shooting, Hunting, Outdoor Trade) Show in Las Vegas, the largest and most comprehensive trade show for the professional shooting sports, hunting and law enforcement industries. The announcement also marks an expanded partnership between the NRA and Sportsman Channel, making the network the premier TV destination for NRA programming including NRANEWS' Cam & Company, NRA's Guns & Gold, and 3 Gun Nation sponsored by NRA Sports.

Host Cam Edwards, an engaging radio personality, insightful interviewer, sportsman and shooting enthusiast, brings a completely unique perspective and intelligence that does not exist anywhere else on news-talk TV. Cam explores the stories, people and places behind the headlines and issues that affect the lifestyle of people who love to hunt, shoot, and fish. Each show will feature coverage of the day's current events and breaking news plus lively debate and discussions with special guests, including newsmakers, lawmakers, law enforcement, celebrities, athletes, Olympians – and everyday people who have a story to tell.

With national passions running high on the issue of firearms ownership and rights in America, the series launch is especially timely. NRANEWS Cam & Company will be the most well-informed, authoritative source of facts, opinion, and editorial for the millions of Americans talking about the Second Amendment, public safety, personal protection, personal freedom, the role and limits of government, and the sportsmen lifestyle in general.

“This is an American Revolution in talk TV,” said Gavin Harvey, CEO Sportsman Channel. “Cam Edwards will bring intelligence, insight, and perspective to vital issues and complicated topics – live, every weekday - that are being fumbled by uninformed instant experts on other broadcast and cable TV shows.”

“The partnership expansion of these two great American brands, the Sportsman Channel and the NRA, comes at a critical time in the history of preserving our Second Amendment freedom,” said Wayne LaPierre, NRA's Executive Vice President and CEO. “Gun owners and all of today's sportsmen and sportswomen must be fully informed on the issues around the Second Amendment, as well as the many topics and interests surrounding the sportsmen lifestyle. Sportsman Channel is giving their viewers and the nation a much-needed news platform for outdoor, hunting and shooting enthusiasts.”
“We are thrilled to bring the news, stories, people and places we cover daily to Sportsman Channel's passionate national audience, which spans many interests from shooting sports to hunting to the Second Amendment and much more,” said Edwards. “The tremendous success we've experienced with our radio show underscores the desire for this type of programming to meet the underserved needs for accurate, balanced and honest information about the topics, news and events that matter to America's millions of active sportsmen and sportswomen.”

NRANEWS' Cam & Company continues the network's focus to expand programming for the growing and diverse interests and lifestyles of America's millions of sportsmen and sportswomen. Sportsman Channel's campaign theme is “United Sportsmen of America,” which highlights the incredible range of interests, passions and characters in the world of the nation's largest lifestyle group. It is a lifestyle that includes millions of men, women and children, from locations from big-city ponds, local farms and town forests to remote mountain ridges, vast oceans, and jungle rivers; and stories from raising families and running businesses to surviving in the wild and serving the nation.

NRANEWS' Cam & Company joins Sportsman Channel's first-quarter lineup that is packed with more than 100 programs, including 27 brand-new series as well as award-winning and industry-leading returning series like Fly Fishing the World, Dropped: Project Yukon, In-Fisherman, NRA's Guns & Gold, Dead Meat, PigMan: The Series, MeatEater and more. The lineup is presented in the network's nightly themed prime-time programming blocks, delivering the most compelling and entertaining outdoor lifestyle and adventure programming available on television for today's American sportsmen and sportswomen.

About Sportsman Channel: Launched in 2003, Sportsman Channel, and Sportsman HD, is the only television and digital media company fully devoted to sportsmen and women in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel reaches more than 31 million U.S. television households and is available in HD, visit http://www.sportsmanhd.com for more information. Visit http://www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl

About the NRA: Established in 1871, the National Rifle Association is America's oldest civil rights and sportsmen's group. Four million members strong, NRA continues to uphold the Second Amendment and advocates enforcement of existing laws against violent offenders to reduce crime. The Association remains the nation's leader in firearm education and training for law-abiding gun owners, law enforcement and the armed services. Be sure to follow the NRA on Facebook at http://www.facebook.com/NationalRifleAssociation and on Twitter @NRA.

About NRANews: Hosted by Cam Edwards, NRA News Cam & Company is a three-hour show featuring in-depth news and views of the Second Amendment and other freedom-related issues. Tune in for interviews with NRA leaders, newsmakers, politicos, journalists and congressional leaders. Plus commentary and analysis you simply won't find anywhere else. You can catch Cam & Company online at NRANews.com from 2 to 5 p.m. ET, then view an exclusive fourth hour on the Sportsman Channel from 5-6 p.m. ET.

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MEDIA CONTACTS:
Ryan Nolan, 262.432.9100 ex 117; rnolan(at)thesportsmanchannel(dot)com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2013/1/prweb10315957.htm

 

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