Market Overview

Midas Awards Announces 2012 Winners; King James Cape Town Earns Grand Midas for Santam Insurance

The Midas Awards®, for the World's Best Financial Advertising™ announced its 2012 award winners; King James Cape Town earned the coveted Grand Midas Trophy. The Midas Awards announce the 2012 Midas Report agency ranking results.

New York, NY (PRWEB) January 03, 2013

The Midas Awards®, for the World's Best Financial Advertising™, announced the award winners for the 2012 competition. This year's Midas Grand Jury awarded one Grand Midas, 26 Gold Ingots, 46 Silver Ingots, and 63 Finalists. The 2012 Midas Awards competition received entries from 28 countries and is the only international competition that recognizes excellence in financial services communications on a global scale.

King James Cape Town earned the coveted Grand Midas Trophy in Investment Advisors for “Back at Ya” for their client Santam Insurance. In 2012, Santam launched an ad featuring Sir Ben Kingsley. Nando´s Fast Food Chicken produced a parody of the ad, which immediately became a massive viral hit. Santam responded within days of Nando's parody with their own award-winning spoof, challenging the fast-food chain to deliver a party sized dinner order to the Johannesburg Children's Home with a 4pm Thursday deadline. Exposure for the Santam brand resulted in “Back at Ya” becoming the most viewed South Africa video on YouTube in the 2 days after going viral. It also topped the most mentions on Twitter on the day of launch, trended after the first hour, and remained there until Nandos delivered on the challenge. Satam's page takeover on News24 – resulted in 940,696 impressions and 11,440 clicks generating a CTR (Click-Through-Rate) of 1.2% - the CTR benchmark in SA is 0.25%.

“I'm on record for often saying that our goal as an agency is to create the best work in the category for our clients. I obviously had our own market in mind, so winning this award is spectacular overkill. We are thrilled. I know our client will also be. Kudos must go to Santam for this. Our response to Nando's was one of those spontaneous bolts of creative lightening that are so easily passed over because they don't fit a media schedule or a broader strategic purpose. This client put a good idea ahead of all other factors and that is rare these days.” Alistair King - Creative Partner, King James Cape Town.

King James Cape Town was honored with 2 additional Gold Ingots for Santam Insurance; “Back at Ya” received the Gold Ingot in Television Commercial, and “Sir Sneaky” for Financial Planning. The agency also garnered a Silver Ingot in the Investment Advisors category for “Time Flies” for client Allan Gray Limited.

The Midas Awards also released the 2012 “Midas Report” which recognizes and ranks the most successful companies in the financial advertising and marketing communications industry. The Midas Report uses a creative ranking system based on points earned for winning entries and provides a historical account of the highest ranking companies within the competition. Midas Report points are calculated as follows: King Midas Award, 9 points; Gold Ingot Award, 6 points; Silver Ingot Award, 4 points; and Finalist,1 point.

King James Cape Town was the standout in this year's Midas Report leading the way with a total of 29 points; R/GA New York scored 24 points; Heimat Werbeagentur GmbH Berlin earned 23 points; and The Jupiter Drawing Room Johannesburg received 20 points. To view the complete Midas Report visit: http://www.midasawards.com/

The Midas Grand Jury is comprised of client and agency leaders from the creative and marketing disciplines, as well as internationally recognized experts in financial policy and communications. Midas Jury Panels award Gold and Silver Midas Ingots to the highest scoring entries in each category. The Grand Midas Award is recognized as the “Best of Show” by the Board of Judges and Advisors.

All 2012 Midas Awards winning entries are featured at: http://www.midasawards.com/winners/2012/

All press inquiries should be directed to Gayle Mandel: gmandel(at)internationalawardsgroup(dot)com. Ph: 1 212 643 4800

International Awards Group, founded in 1957, organizes advertising and programming competitions for the following brands: AME Awards® for the World's Best Advertising & Marketing Effectiveness™; Midas Awards® for the World's Best Financial Advertising™; The Global Awards® for the World's Best Healthcare Advertising®; New York Festivals® for the World's Best Advertising; New York Festivals® for the World's Best TV & Films™; and New York Festivals® for the World's Best Radio Programs™. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to http://internationalawardsgroup.com/

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012MidasAwards/12/prweb10263003.htm

 

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