Hertz Teams Up With Penske Racing to Sponsor NASCAR Sprint Cup and Nationwide Series
PARK RIDGE, N.J., Jan. 23, 2013 /PRNewswire/ -- The Hertz Corporation (NYSE: HTZ) and Penske Racing announce today a new, multi-year agreement with Hertz serving as a 2013 primary sponsor for select races on Penske Racing cars that will be competing in both the NASCAR Sprint Cup and Nationwide Series.
"Hertz has established a great relationship with Penske through our car rental operations in Tennessee. Extending this partnership to the championship-winning Penske Racing organization enables Hertz to enter the sport of NASCAR, tapping into its diverse and devout fan base," said Mark P. Frissora, Hertz Chairman and CEO. "By sponsoring Penske Racing, Hertz is able to tap into the loyal NASCAR fan base; race enthusiasts who will love the diverse selection of cars, including cars in Hertz's Adrenaline and Prestige Collections, in our rental fleet."
Under the agreement, Hertz will be co-primary sponsor on the No. 22 Ford Fusion driven by Joey Logan in the Sprint Cup Series at the fall race hosted at Charlotte Motor Speedway. In the Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, which will be driven in 2013 by defending NASCAR Cup Series champion Brad Keselowski, Logano and Ryan Blaney. The No. 22 Hertz Ford will compete in Nationwide Series races at Dover International Speedway (two races), New Hampshire Motor Speedway, Chicagoland Speedway, Richmond International Raceway, Watkins Glen International and Homestead-Miami Speedway this season.
"We are very happy to welcome Hertz to the Penske Racing family and to the sport of NASCAR racing," said Roger Penske. "Hertz is a well-established and industry-leading brand worldwide and we are certainly excited to begin this multi-year partnership in 2013 with our teams competing in both the Sprint Cup and Nationwide Series."
Under the new partnership, Hertz will also be an associate sponsor throughout the course of the season for the Penske Racing No. 22 Cup Series and Nationwide Series teams with branding presence on the team's uniforms and equipment as well as on the Nationwide Series car.
Hertz is committed to offering its customers the most technologically innovative products and services available to keep customers "Traveling at the Speed of Hertz." This includes Hertz 'Carfirmations'; 'Gold Choice', which gives Gold members the power to keep the car they reserved or simply choose a different car from the Gold Choice area; and e-Return, with the fastest car rental drop-off that includes an email receipt within hours. These are all complimentary services for Hertz Gold Plus Rewards members, which is currently free to join. In addition, Hertz continues to expand the presence of its ExpressRent Interactive Kiosks that let customers rent a car, with or without a reservation, through a live, face-to-face video kiosk.
About Penske Racing
Penske Racing is one of the most successful teams in the history of professional sports. Competing in a variety of disciplines, cars owned and prepared by Penske Racing have produced 364 major race wins, 423 pole positions and 24 National Championships, including the 2012 NASCAR Sprint Cup Series title. The team has also earned a record 15 Indianapolis 500 victories in its storied history. For more information about Penske Racing, please visit www.penskeracing.com.
About The Hertz Corporation
Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 8,800 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and at 111 major airports in Europe. Dollar and Thrifty have approximately 1,580 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was recently named, for the thirteenth time, by the magazine's readers as the Best Car Rental Agency. Hertz was also voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental Survey, earning top honors in 14 additional categories, and the Company swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost®, and unique cars and SUVs offered through the Company's Adrenaline, Prestige and Green Traveler Collections, also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation and operates the Hertz On Demand car sharing business. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.
SOURCE The Hertz Corporation