MegaTV Launches Redesigned www.Mega.TV to Continue Super-Serving U.S. Hispanics with Interactive Offerings
---New www.mega.tv will provide users with enhanced content and navigation experience---
MIAMI, Jan. 23, 2013 /PRNewswire/ -- SBS Interactive, the digital division of the leading media company serving Hispanic America, Spanish Broadcasting System, Inc. (SBS) (Nasdaq: SBSA), continues enhancing its interactive offerings with the newly revamped www.mega.tv. The launch reinforces MegaTV's commitment to provide U.S. Hispanics with top quality video including, entertainment, sports and news.
"The launch of redesigned www.mega.tv is the culmination of a year-long effort to rebuild and enhance our entire network of national and local online sites," said Andrew Polsky VP of SBS Interactive. "Our efforts to continuously improve our products reflect our commitment to deliver the most relevant and compelling content and services to U.S. Hispanics on a daily basis. Today, this important audience influences the digital landscape like never before and the launch of www.mega.tv will further strengthen our leadership position amongst U.S. Hispanics in the interactive space."
The revamped mega.tv is the result of months of experimenting, and direct feedback from users. Users receive enhanced content and video and a heightened navigation experience. Users now are able to chat live with MegaTV shows and talent, capitalizing on the second screen experience. SBS's Interactive marketing partners are able to leverage fully integrated promotions across leading Spanish-language properties to extend their reach to the nation's fastest growing segment. Key features of the www.mega.tv homepage include:
- Seamless registration, plus easy and intuitive navigation and search experiences;
- Access to more video from the country's leading Spanish-language shows, novellas, sports and news;
- Geo-targeted information and news from local city or country of origin;
- Optimized mobile site
- Live chat with MegaTV shows and talent
- Social media integration
SBS is leveraging its leading properties and Hispanic America's favorite personalities to support the launch. www.mega.tv is becoming the new alternative online for Hispanics.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and/or operates 21 radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Urban format genres. SBS has 3 of the top 6 Spanish-language stations in the nation including the #1 Spanish station in America, WSKQ-FM in New York City (WPAT is ranked #3 and KLAX is ranked #6). The Company also owns and operates MegaTV, a television operation with over-the-air, cable and satellite distribution and affiliates throughout the U.S. and Puerto Rico. SBS also produces live concerts and events throughout the country and operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company's corporate Web site can be accessed at www.spanishbroadcasting.com.
Media & Press Contact:
Vladimir Gomez, Spanish Broadcasting System, Inc., Director of Marketing & Communications (305) 644-4817, firstname.lastname@example.org
SOURCE Spanish Broadcasting System, Inc.