Pandora Announces December 2012 Audience Metrics
OAKLAND, Calif., Jan. 7, 2013 /PRNewswire/ -- Pandora (NYSE: P), the leading internet radio service, announced today new metrics that were reached in the month of December 2012.
- Listener hours for Pandora during the month of December 2012 were 1.39 billion, an increase of 54% from 906 million during the same period last year.
- Share of total U.S. radio listening for Pandora in December 2012 was 7.19%, an increase from 4.71% at the same time last year.
- Active listeners were 67.1 million at the end of December 2012, an increase of 41% from
47.6 million during the same time period last year.
Pandora is releasing key audience metrics on a monthly basis to provide the most current information regarding Pandora's users and usage across platforms.
Pandora (NYSE: P) gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" - a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people turn on Pandora every month to hear music they love. www.pandora.com