Market Overview

Office Depot Brings 'Depot Time' to Life at X Games Aspen 2013

ASPEN, Colo.--(BUSINESS WIRE)--

Office Depot (NYSE: ODP) is hitting the slopes this January with its sponsorship activation at X Games Aspen 2013. The Company's presence at X Games Aspen provides an opportunity to connect in-person with fans that will enjoy the new interactive features and design of the brand's new concept stores that debuted in Fall 2012, and will continue to roll out nationwide this year.

Bringing Office Depot's “Depot Time” marketing campaign to life, the Company will showcase the stopwatch seen in the new TV ads throughout the slopes, including on the ESPN event schedule board and at the main entrance to the event.

To offer fans a first-hand look at the hottest new tech products, Office Depot will also host the Office Depot Recharge Lounge at the X Fest Deck near the base of Buttermilk Mountain. This lodge-inspired lounge features a recharge station for mobile devices, and the chance to try out the latest generation of tablets, PCs, headphones and more from brands like Monster, Samsung, and HP.

X Games fans will also have the chance to get up close and personal with action sport athletes Sage Kotsenburg, Jossi Wells and Spencer O'Brien, who will be at the Office Depot Recharge Lounge to sign autographs and take photos.

  • Sage Kotsenburg, snowboarder

Friday, Jan. 25 from 1 – 2 p.m.; Sunday Jan. 27 from 3 – 4 p.m.

  • Silver medal winner in Slopestyle at Winter X Games Aspen 2012
  • Bronze medal winner in Snowboard Big Air at Winter X Games Aspen 2011
  • Silver medal winner in Slopestyle at Winter X Games Europe 2010
  • Jossi Wells, freestyle skier

Thursday, Jan. 24 from 4:30 – 5:30 p.m.; Saturday Jan. 26 from 12 – 1 p.m.

  • Overall World Champion in Slopestyle, Halfpipe and Big Air at the Association of Freeskiing Professionals 2010
  • Bronze medal winner in the Big Air competition at Winter X Games Aspen 2012
  • Silver medal winner in Superpipe at Winter X Games Aspen 2010
  • Spencer O'Brien, snowboarder

Friday, Jan. 25 from 4 – 5 p.m.; Saturday Jan. 26 from 4 – 5 p.m.

  • 2012 World Snowboarding Champion
  • Silver medal winner in Slopestyle at Winter X Games Aspen 2011
  • Bronze medal winner in Slopestyle at Winter X Games Aspen 2008

Office Depot is also letting X Games fans get an all-access pass to the latest action, standings, exclusive athlete interviews, and more, through a unique social experience.

Starting January 23, www.odxgames.com will offer opportunities for fans to win fantastic prizes and submit questions to the visiting X Games athletes. Track and participate on Twitter using #ODXGames.

“The X Games Aspen 2013 partnership is one example of the many ways that Office Depot is reaching a younger crowd this year,” said Bob Moore, Executive Vice President and Chief Marketing and Merchandising Officer for Office Depot. “X Games is the perfect partnership to show off the new, fresh side of Office Depot.

”Interactivity is one of the key features of the new Office Depot stores that are rolling out across the country, offering a PC Bar where people can sit down and plug in their laptop or tablet, a computer rental station, free Wi-Fi throughout the store, a recharge station, and free self-serve coffee. All of these new features are designed to cater to a younger, tech-savvy crowd that wants more out of the shopping experience.

To learn more about the products and services available at Office Depot, please visit your local Office Depot retail store location or http://www.officedepot.com.To become a fan of Office Depot on Facebook and receive exclusive content, offers and more, please visit www.facebook.com/officedepot. To follow Office Depot on Twitter, please visit http://twitter.com/officedepot.

About Office Depot

Office Depot provides office supplies and services through 1,675 worldwide retail stores, a dedicated sales force, top-rated catalogs, and global e-commerce operations. Office Depot has annual sales of approximately $11.5 billion, employs about 39,000 associates, and serves customers in 60 countries around the world.

Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.

About X Games Aspen 2013

ESPN will present X Games Aspen 2013 from January 24 – 27 bringing all the action back to Buttermilk Mountain for a 12th consecutive year. Celebrating 17 years of the winter version of X Games, this year's competition will feature more than 200 athletes competing for medals and prize money in the sports of Ski, Snowboard and Snowmobile. ESPN and ABC will combine to televise 20 hours of live X Games Aspen competition in high definition. In addition, the Worldwide Leader in Action Sports will present all the X Games action on ESPN 3D.

Office Depot
Jason Shockley, 561-438-0037
jason.shockley@officedepot.com

 

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