Market Overview

LEAN POCKETS® Brand Sandwiches Debuts New Interactive Digital Soap Opera "As the Pocket Turns" on January 1, Turning up the Heat on New Year's Resolutions

SOLON, Ohio--(BUSINESS WIRE)--

Just in time for New Year's resolutions, LEAN POCKETS® brand sandwiches debuts a new soap opera “As the Pocket Turns” to bring a little entertainment (and extra help in the decision making) to the kitchen. In “As the Pocket Turns” (Facebook.com/LeanPockets), the lead character faces a tough decision in the New Year. As viewers tune into the interactive drama, it is left up to them to choose the character's own ending. At the end of the main video, viewers are encouraged to “choose wisely.”

As part of the soap opera launch, the LEAN POCKETS brand commissioned a survey around making New Year's resolutions and what choices Americans face when it comes to improving their lifestyles. According to the survey, conducted by independent market research firm Toluna, 1,000 men & women1 nationwide were asked if they had made resolutions, whether they could keep their resolutions, and what they wanted to resolve or improve most in 2013.

“This time of year, many of us are trying to make improvements when it comes to our lives - career, daily life, healthier living and relationships,” said spokesperson Roz O'Hearn of Nestlé USA. “Everyone loves making a fresh start and better choices in the New Year. LEAN POCKETS is a great choice for food that fits with a healthy lifestyle. No matter the goal, we wish everyone success in keeping their resolutions.”

Among the survey findings from respondents who admit to making resolutions, the majority (62 percent) resolved to exercise more and more than half (59 percent) intend to eat better in the New Year. Even more shocking, both men and women have little faith that they will keep their New Year's Resolutions for good, as only 7 percent of women believed they could stick to their goals, versus just 5 percent of men.

Furthermore, the national survey results found:

  • 53 percent said that they “needed to lose weight,” while 39 percent said that they can “stay where they are” in terms of body type
  • More than 31 percent have regularly made a New Year's resolution
  • Resolutions were broken by 35 percent of all respondents

Lastly, fifty-one (51) percent feel that they need help in keeping resolutions, and that sharing resolutions with family and friends would help them stick to their goals. In response to this statistic, the LEAN POCKETS brand is offering its fans a platform to publicly share their resolutions within the Facebook community. After seeing the story unfold on “As the Pocket Turns,” fans are encouraged to submit their real world resolutions on the LEAN POCKETS brand Facebook page in an effort to help its fans keep their 2013 resolutions. For every fan who likes the page, the brand will give away one coupon for LEAN POCKETS® brand sandwiches, making it even easier to keep those resolutions. To view the soap opera, submit a resolution, and receive a coupon, visit www.Facebook.com/LeanPockets.

About LEAN POCKETS®
LEAN POCKETS brand sandwiches come in a variety of flavors that cater to a wide range of tastes, including the incredibly popular Pretzel Bread line. Delicious LEAN POCKETS Pretzel Bread flavors, such as Grilled Chicken Jalapeño Cheddar, Roasted Turkey with Bacon & Reduced Fat Cheese, Grilled Chicken with Honey Mustard, Spinach and Three Cheese variety and Mesquite BBQ Recipe Chicken, fit any nutritious lifestyle. Find your favorite LEAN POCKETS flavor at major retailers nationwide.

About Nestlé USA
Named one of “The World's Most Admired Food Companies” in Fortune magazine for fourteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2011 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit NestleUSA.com or NestleNewsroom.com.

1 Toluna, Inc. fielded the study on behalf of the LEAN POCKETS brand from December 5, 2012 to December 10, 2012, via its online omnibus service, interviewing a nationwide sample of 1,000 adults (ages 18 to 54 years). Data were weighted using propensity score weighting to be representative of the total U.S. adult population on the basis of region, age within gender, education, household income, race/ethnicity, and propensity to be online. No estimates of theoretical sampling error can be calculated; a full methodology is available upon request.

PRESS INQUIRIES ONLY:
GolinHarris
Jessica del Mundo, 213-623-4200
jdelmundo@golinharris.com

 

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