Market Overview

Elephant.co.uk reveals car breakdowns peak during Monday rush hour

Having your car break down can happen to anyone but online car insurance specialist, elephant.co.uk, has looked into when, to who and where breakdowns happen the most.

Of the 70,000 motorists who used elephant.co.uk's breakdown service over the last two years, the most common time to break down was on a Monday between 8am and 9am.

There was also a high concentration of breakdowns on weekends around the middle of the day, but between 3am and 4am on Wednesdays and Thursday was found to be the least busy.

The online insurance specialist also revealed that most people are alone when their car breaks down. More than three quarters of the vehicles where assistance was provided had one occupant, while one fifth had two occupants and less than 4% had three or more occupants.

elephant.co.uk managing director, Brian Martin said: "Lots of cars will be on the road between 8am and 9am when there's going to be a lot of congestion in most towns and cities.

"Breaking down at that time of day is not going to be easy and a lone driver may struggle to move their vehicle out of the way while they wait for a breakdown service to arrive."

In terms of the gender of the driver, the car insurance specialist discovered more men than women are likely to require assistance. 56% of all the callouts were by men with just 44% from women.

Brian Martin continued: "We also found that most of our call outs took place in London which has got to be one of the worst places to break down during rush hour.

"But, the fact is most motorists will have to deal with their car breaking down at some point, so it's important to make sure that you can get the help you need if anything does go wrong."

-Ends-

Notes to editors:
The statistics in this release refer to the Breakdown customers from four brands of EUI Limited, who are part of the Admiral Group: Admiral, Bell, Diamond, and elephant.co.uk.

Elephant.co.uk Breakdown cover is provided by CallAssist Limited. elephant.co.uk is a trading name of EUI Limited and is part of the Admiral Group plc. elephant.co.uk was launched in August 2000.

About elephant.co.uk:
elephant.co.uk specialises in providing car insurance online. elephant.co.uk targets 17-35 year-olds living in cities, who traditionally pay higher premiums for car insurance. elephant.co.uk is proud to support Tusk throughout 2011.

elephant.co.uk writes its motor insurance business to a consortium of insurers, these being:
a. Admiral Insurance Company Ltd
b. Admiral Insurance (Gibraltar) Limited
c. Great Lakes Reinsurance (UK) plc

elephant.co.uk's salesline is 0800 118 1644 - open from 8am to 11pm on weekdays, from 9 am to 8pm on Saturdays, and on a Sunday between 10am and 8pm.

PR Contact:
Natalie Grimshare,
elephant.co.uk
Capital Tower
Greyfriars Road
Cardiff
CF10 3AZ
029 2043 4333
www.elephant.co.uk

— WebWireID167688 —


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