Market Overview

Three ADATA Products Rake In iF Design Awards 2013

Company once again receives international recognition for innovation


Taipei, Taiwan – - ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has been recognized by Germany's International Forum Design Awards (iF), receiving awards that denote excellence in design for three products in the company's popular DashDrive family. The evaluation criteria for iF German includes design quality, choice of material functionality, and degree of innovation. Three innovative ADATA products stood out among this year's entrants.


The DashDrive Durable HD710 external hard drive provides mobile, rapid, and dependable data access in a rugged and sporty package. The housing of the HD710 is comprised of a unique silicone material, and the drive incorporates military-grade shockproof and waterproof (IPX7) construction with an ultra-fast USB 3.0 interface. Its lively outlook and dynamic design match the requirements and style of sports and outdoor enthusiasts, with color options including blue, yellow, and black.

The DashDrive Elite HE720 external hard drive is the world's thinnest of its kind. Sporting a reflective stainless steel surface, and with a record-breaking slim profile of only 8.9mm thickness, the Elite HE720 also features a 'One touch backup' function which automatically backs up and synchronizes data. The brushed metal exterior and elegant overall appearance enhance the fashion sense of technological lives.

The DashDrive Elite UE700 USB Flash drive combines sophistication with technology, and brings a new look to a device that is seen by many as a fashion statement as well as a digital necessity. Embodying a striking appearance, the etched aluminum housing exhibits a captivating concentric texture that highlights the central LED status indicator. An ergonomic sliding USB connector eliminates the need for a cap, and the sleek carrying strap ensures the immediate accessibility of crucial data.

These award designations reinforce ADATA's reputation as a global leader in product design, and further bolster the ADATA brand in the many consumer markets where the company's image continues to strengthen.

For more information about iF, refer to: www.ifdesign.de

About ADATA
ADATA Technology, one of the world's largest vendors of DRAM Modules and USB Flash Drives, provides complete memory solutions, including memory cards, solid state drives, and portable hard drives. ADATA products are internationally recognized by Germany's iF Design Award, red dot Award, CES Best of Innovations Award, Japan's Good Design Award, Best Choice of Computex Award, and Taiwan Excellence Gold Award. The company's slogan of Love, Life, Dreams, embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally cherished ideas. For more information, please visit www.adata-group.com.

— WebWireID166283 —


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