Market Overview

Finally, Gourmet Doggie Dining Is Here! Brought to you by Best Western Hotels

Kobe Beef, Filet Mignon, Porterhouse and a Doggie Butler on The Exclusive Canine Christmas Menu

(PRWEB UK) 13 December 2012

PAMPERED pooches are in for a festive treat after chefs at the UK's number one pet-friendly hotel group have created a highly requested £105-per-bowl Dog's Dinner and appointed a doggie butler to serve them on Christmas Day

The Christmas Doggie Dining arrives at Best Western Hotels in direct response to a surge in customer demand for deluxe pet treats and features a number of high-quality ingredients including matured Kobe Beef, the finest Filet Mignon and Porterhouse steak*, all cooked to order.

This unique festive treat will be served by the dog's very own silver-service trained Doggie Butler in designated rooms of a number of the hotel group's pet-friendly establishments. At £105 per bowl, this luxurious feast costs around 110 times the price of a bowl of supermarket dog food and is more expensive than the priciest Christmas Day dinner for humans across the group's 280 UK hotels.

Hotel chiefs wanted to create something extra special for pets having experienced a surge in enquiries over the past month from guests requesting something special for their dogs to eat on Christmas Day. The call centre has witnessed an increase of 900% year-on-year in enquiries from guests staying at Best Western hotels with their pets and a huge number of enquiries to their ‘Dog ‘n Bone' hotline. A first in the UK, the service is dedicated to booking pet rooms at the hotels.

Best Western chefs, from Scotland, Northumberland, Lincolnshire, Yorkshire, North Somerset, Manchester and Kent, collaborated to create the meal as accommodating unusual pet-related requests is nothing new to the group. Over the past 18 months hotel owners have hosted a poodle that would only sit on a velvet cushion, a miniature dog dressed up like a baby and carried in a basket, as well as a guest who wanted to take his hamster to Christmas lunch. One guest asked for the hotel to lend him some ferrets to take to a small animal show, whilst another asked the hotel to accommodate his pregnant cat who was due that day.

The Best Western director of marketing, Tim Wade, said: “We know our guests' pets are as individual and discerning as their owners; why should they miss out on an extra special Christmas treat, if that's what their owners are asking us for?

“Dogs are part of the family and we're already hearing of a number of guests booking the dinner - an alternative Christmas day gift for their pet. It's certainly cheaper than kennel fees for people who thought they couldn't have their pets with them at Christmas. We've even been told that some families would rather bring their pet than their mother in law for Christmas dinner.”

According to the latest statistics from Google, searches for pet-friendly hotels in the UK have increased 50% in the past 24 months, illustrating the trend for owners not wanting to make the heartbreaking decision of leaving their pet behind and receiving a huge bill at the end of their holiday.

Hotels that are offering Doggie Dining this year include BEST WESTERN Kings Manor, Edinburgh, BEST WESTERN Derwent Manor, Northumberland, BEST WESTERN Angel and Royal, Lincolnshire, BEST WESTERN Willowbank Hotel, Manchester, BEST WESTERN Abbots Barton, Kent and BEST WESTERN Dower House Hotel, North Yorkshire.

Dog ‘n Bone Hotline: 0845 373 1203

For more information about Best Western and to find a hotel to book please visit http://www.bestwestern.co.uk or call the reservations team on 0845 33 00 120.

Ends

For further information, images or to request a hotel visit, please contact Kirsty Stewart, Natalie Cox, Emma Trimble on 0161 923 4994 or email bestwestern(at)brazenpr(dot)com
*Meal ingredients

  •     Kobe Beef - Generally considered to be a delicacy, renowned for its flavour, tenderness, and fatty, well-marbled texture.
  •     Fillet Mignon - is a tender steak cut of beef taken from the smaller end of the tenderloin
  •     Porterhouse - Cut from the rear end of the short loin and includes more tenderloin

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/12/prweb10231900.htm

 

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