Market Overview

Former Elizabeth Arden Vice President of R&D Launches New Skin Care Line

VARGAS Cosmetic, Inc. announces the introduction of Tilth Beauty, a new high performance, anti-aging skin care line formulated with the latest in skin care technology and natural ingredients.

New York, NY (PRWEB) December 07, 2012

The Tilth Beauty brand was created by Anthony Vargas, long time skin care scientist and expert, and former vice president of research and development for Elizabeth Arden where he was instrumental in developing their prestige Prevage and Ceramine lines.

After twenty years with Arden, Vargas started Vargas Cosmetics, Inc. and launched Tilth Beauty, a newline of naturally based, environmentally friendly, and high performance skin care products. It debut exclusively online in October 2012 and will be available in salons and retail outlets in 2013. As a master of skin care formulation, Vargas meticulously oversees the creation of each product from start to finish; selecting only the safest, most effective ingredients.

All Tilth Beauty products are crafted with a unique and potent blend of natural and science-proven ingredients. There are absolutely no parabens, no phthalates, no sulfates, no petroleum-based products, no silicones, no synthetic fragrances, no GMO, no animal/dairy derived products, or artificial coloring in this line. Additionally, it is gluten free, cruelty free and has green packaging.

Prior to his work at Elizabeth Arden, Vargas worked in skin care research and development at Avon Products for nine years. Bringing his nearly three decades of experience and expertise, Vargas states that he only utilizes the latest state-of-the-art skin care technology, best and most effective ingredients, regardless of cost, for Tilth Beauty.

Since Vargas Cosmetics is not burdened by the excessive overhead costs and structure associated with larger cosmetic companies, and he only specializes in skin care, he is able to bring high quality, high performing skin care products to market much quicker and at an affordable price for the mainstream consumer. The Tilth Beauty line has fourteen products to include cleansers, toners, moisturizers, serums and eye treatments. These products range in price from $32 for a cleanser to $62 for a serum.

Attention to nature is infused throughout this new Skin Care line from ingredients to packaging to the name itself. Tilth Beauty derives its name from the concept of “Tilth”, which refers to the physical condition and health of soil. Soil with “Good Tilth” is healthy with adequate moisture, oxygen and nutrients. Likewise, if we want our skin to look healthy it needs an adequate level of moisture and nutrients. Tilth Beauty offers good “Tilth” for the skin, thus cultivating beautiful skin.

Vargas Cosmetics, Inc. is a leading manufacturer and marketer of premium quality, high-performing, naturally based skin care products that do not contain parabens, phthalates, sulfates, petroleum-based products, silicones, synthetic fragrances or GMOs, animal/dairy-derived products, or artificial colors. The company is owned and founded by Anthony Vargas, a skin care scientist and innovator who worked in research and development for nearly three decades for Elizabeth Arden and Avon Products prior to launching Vargas Cosmetics and his high performance, safe and effective skin care line, Tilth Beauty.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/12/prweb10205966.htm

 

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