Market Overview

Etiket previews Atelier Cologne's latest fragrance Mistral Patchouli in Montreal

Gerard Camme, President and Partner at Atelier Cologne, will be at Etiket in Montreal on Tuesday, December 11th to preview the spring launch of Mistral Patchouli as part of an in-store engraving event for the holidays.

Montreal, Quebec (PRWEB) December 06, 2012

The master perfumers of Atelier Cologne blend unexpected and rare extracts with signature fresh citruses to create Colognes Absolues, concentrated formulas with distinctive and long-lasting sillage. The collection depicts nine moments, nine characters: Orange Sanguine, Grand Néroli, Bois Blonds, Trèfle Pur, Oolang Infini, Vanille Insensée, Ambre Nue, Rose Anonyme and Vétiver Fatal. Each scent captures treasured emotions and powerful memories. Etiket carries the complete collection including the gift sets, candles and soaps.
Mistral Patchouli, the newest scent, launches officially in March 2013 and will be previewed at Etiket during an invitation only event.

Gerard Camme, President and Partner at Atelier Cologne said, “Etiket is one of our first specialty boutique partnerships. We value our relationship and are thrilled to be able to offer their valued clients an exclusive opportunity to experience Mistral Patchouli in advance of its official launch.”

Atelier Cologne was born out of the encounter between Sylvie Ganter and Christopher Cervasel. Perfume has always been their passion and their profession. They share the same love for the legendary perfumery classic, the eau de cologne. In concert they combined their thirst for creation and desire to establish the first fragrance house entirely dedicated to cologne. Their dream: to create colognes of character to be worn as an “eau de parfum” or extract, while exalting the characteristic and magic freshness of cologne.
Atelier Cologne is sold in their own stores in Paris and New York as well as at Galeries Lafayette, Bergdorf Goodman, Neiman Marcus, Sephora and select independent retailers around the world.

President of Etiket, Simon Tooley said: “We are excited to have Gerard with us for the Engraving Event and to preview Mistral Patchouli months before its actual release. This is what our customers love about Etiket, we are always at the forefront. We love Atelier Cologne because of the love story behind the brand, that inspires our clients. As we tell the story of each Cologne Absolue we watch as we take our clients on a journey only to be captivated at the end by the magic of each fragrance.”

Etiket sells Atelier Cologne in their store in downtown Montreal on Sherbrooke Street as well as through their on-line store at Etiket.ca. The on-line store was launched in March and offers the online consumer help or advice through a toll free number directly to the store. The Etiket team has been extensively trained and understands the importance of education and addressing each customer's specific needs.

About Etiket: Etiket launched its first store in December of 2011 as a luxury retail concept located in downtown Montreal. Etiket is establishing itself as a results-oriented skin care resource both in Montreal and on-line while at the same time growing its product categories to include niche fragrances, mineral make-up, bath and body as well as hair care and exclusive beauty products. An online store was launched in March 2012 and long-term plans include opening more stores across Canada.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/12/prweb10210974.htm

 

Around the Web, We're Loving...

Partner Network

Get Benzinga's News Delivered Free

Benzinga Professional