Market Overview

Caribou Coffee Announces Opening of New Coffeehouse in Denver

New location features cozy coffeehouse experience in the heart of Denver's downtown

MINNEAPOLIS, Dec. 12, 2012 /PRNewswire/ -- Caribou Coffee Company, Inc. (NASDAQ: CBOU) – the second largest company-owned premium coffeehouse operator in the United States based on the number of coffeehouses – today announced the opening of its newest coffeehouse located on Denver's bustling 16th Street Mall.

Today, Wednesday, Dec. 12, Caribou officially welcomed the Denver community to its newest location, conveniently situated on downtown Denver's pedestrian promenade on 16th Street between Champa and Curtis. The coffeehouse is Caribou's 11th retail location in Colorado, and the company is excited to introduce its signature quality handcrafted beverages, foods and lifestyle items to new and existing local fans.

"We are very excited about the new downtown Caribou and our brand's growing presence in The Mile-High City," said Alfredo Martel, senior vice president of marketing and product management. "With the busy holiday season underway, we hope the Denver community will take a break to enjoy their new local Caribou in our comfortable new coffeehouse location."    

16th Street shoppers can stop by the new location to purchase stocking stuffers and creative gift sets from Caribou's 2012 holiday collection, or its signature Reindeer Blend for the coffee lovers in their lives. Denver-area fans can also enjoy Caribou's new seasonal handcrafted beverages, the Salted Caramel Budino or Salted Caramel Mocha – both made with real caramel – as they warm up in their new neighborhood Caribou.

To celebrate the opening of its newest location with the local community, Caribou has launched a special mobile text-to-win sweepstakes and will reward one lucky winner with a $100 Caribou Coffee gift card. To participate, fans can simply text DENVER to the short code 65017 for a chance to win. Caribou will name one sweepstakes winner for the new location. Entries will be accepted between Dec. 10, 2012 and Jan. 12, 2013. To learn more about this sweepstakes and view the full contest rules, fans can visit: www.CaribouCoffee.com/Denver

Additionally, Caribou is excited to mark two decades of providing extraordinary experiences to guests this Friday, Dec. 14, as the company celebrates its 20th Anniversary.  To commemorate this milestone, Caribou is offering a special Anniversary Blend, featuring the original Caribou Blend recipe, along with a limited-edition Anniversary mug and stainless steel tumbler, all available for purchase in stores and online through January.

For more information about Caribou Coffee, please visit Caribou Coffee's Facebook page at www.facebook.com/cariboucoffee or follow Caribou on Twitter at @Caribou_Coffee.

About Caribou Coffee

Founded in 1992, Caribou Coffee Company is one of the leading branded coffee companies in the United States, with a compelling multi-channel approach to their customers. Based on the number of coffeehouses, Caribou Coffee is the second largest company-operated premium coffeehouse operator in the United States. As of September 30, 2012, the Company had 610 coffeehouses, including 202 franchised locations, in 22 states, the District of Columbia and ten international markets. The Company's coffeehouses aspire to be the community place loved by guests who are provided an extraordinary experience that makes their day better. Caribou Coffee provides the highest quality handcrafted beverages, foods and coffee lifestyle items with a unique blend of expertise, fun and authentic human connection in a comfortable and welcoming coffeehouse environment. In addition, Caribou Coffee's unique coffees are available within grocery stores, mass merchandisers, club stores, office coffee and foodservice providers, hotels, entertainment venues and e-commerce channels. Caribou Coffee is a proud recipient of the Rainforest Alliance Corporate Green Globe Award and is committed to operating practices that promote sustainability and environmental protection. For more information, visit the Caribou Coffee web site at www.cariboucoffee.com.

CONTACT:

Blythe Posner
Ruder Finn, Inc.
(212) 593-6306
posnerb@ruderfinn.com 

 

SOURCE Caribou Coffee Company

 

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