Market Overview

Travelodge Launches the UK's First Cosmic Night Sky Panorama Hotel Room

LONDON, UNITED KINGDOM--(Marketwire - Dec. 6, 2012) - In a UK first, Travelodge has launched a hotel room which features a cosmic ceiling night sky panorama - in a bid to help its customers get a good night's sleep.

The bespoke night sky room has been created by artistically transforming a standard white ceiling into a cosmic sky which features shooting stars, milky ways and constellations of twinkling stars via a unique paint - which absorbs and retains natural daylight.

During the day the ceiling looks like any standard white room ceiling but as darkness falls the ceiling magically transforms into a stunning cosmic night sky - which lasts until dawn.

Travelodge has created the UK's first cosmic night sky panorama hotel room in response to findings from its latest sleep study. The cheap hotels chain surveyed 2,000 adults in order to investigate the nation's most desirable sleeping locations.

Key findings from the study revealed the most desired kipping location for Britons is under a blanket of twinkling stars. Forty two per cent of adults choose a starry night sky backdrop as their most desired sleeping location in contrast to a tropical beach, rainforest and jungle.

Sleeping by the sea was the second most popular desired kipping spot for Britons followed by a sandy beach in third place.

Delving a little deeper into the nation's fascination with stars the study also found that that over a half of Britons (52%) think there is something very magical about a starry night.

A third of Britons reported they regularly enjoy looking up to a night sky at bedtime and find counting stars very tranquil and a good sleep aid.

Whilst four out of ten adults reported gazing up at a starry sky puts them in a romantic mood.

Shakila Ahmed, Travelodge spokesperson said: "As part of our commitment in helping to ensure our customers attain a good night's sleep, we are constantly looking at innovative sleep aids. Therefore in response to our latest sleep study, which highlighted Britons most desirable place to nod off is under a blanket of stars, we took the challenge and created the ultimate outdoor sleeping experience indoors. Now our customers can gaze into a cosmic night sky of shooting stars, milky ways and constellations of twinkling stars from the comfort of their warm cosy bed."

Chris Idzikowski, Director of Edinburgh Sleep Centre, said: "This new innovation can help towards attaining a good night's sleep. The way it works supports our natural sleep / wake cycle. In darkness our brain's (pineal gland) releases melatonin, the hormone of darkness which supports sleep. Whilst dawn light is very important for keeping the biological clock ticking to the right time."

"The Travelodge night sky room replicates the natural environment which our ancestors would have experienced in the savannah grasslands during the evolution of human sleep patterns."

Neil Shah, Founder of The Stress Management Society said: "The Travelodge night sky room is a great concept to help you de-stress after a long day. Focusing on something, such as a sky full of stars, which the brain is unable to consciously analyse or tune into, encourages our minds to switch off and drift into a stress free deep sleep."

To view the Travelodge Cosmic Night Sky Room visit http://www.youtube.com/travelodgeuk

Further findings from the sleep study revealed that 28% of British adults would love to sleep under the stars every night because it would help them to nod off easily.

One in ten Britons would love to transform their bedroom ceiling to a starry night sky so that they can achieve a good night's sleep.

The Travelodge cosmic night sky panorama hotel room is available at the following hotels:



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Birmingham Bull Ring Travelodge
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Blackpool South Shore Travelodge
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Bournemouth Seafront Travelodge
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Bristol Central Mitchell Lane Travelodge
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Cardiff Atlantic Wharf Travelodge
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Edinburgh Central Waterloo Travelodge
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Liverpool Strand Travelodge
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London City Road Travelodge
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Manchester Central Arena Travelodge
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Newcastle Central Travelodge
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Newquay Travelodge
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Torquay Travelodge
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Rooms are subject to availability and can only be booked upon check-in or by calling the hotel prior to arrival. Rooms are available from GBP 21, to book a Travelodge room visit www.travelodge.co.uk

Individual hi res images are available up on request. VT and interviews are also available upon request.

Sleep research conducted by OnePoll in November 2012 with 2000 adults.

About Marshall Night Sky Ceilings

The Travelodge night sky ceiling has been designed and created by Carl Marshall, owner of Marshall Night Sky Ceilings. Carl launched the unique night sky concept in 2007 after undertaking 10 years of research into the different combinations and types of paint which would create the perfect night sky effect.

Each bespoke ceiling design is painted by hand and takes on average three hours to complete. For more information on Marshall Night Sky Ceilings, please visit www.marshall-nightsky-ceilings.com.

About Travelodge:

The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 500 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at travelodge.co.uk, where room rates start at GBP 19 per night. The chain employs over 6,000 staff.

FOR FURTHER INFORMATION PLEASE CONTACT:
Travelodge Press Office
01844358703
pressoffice@travelodge.co.uk

 

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