Market Overview

Time to Play Reveals Top Bilingual Toys List

NEW YORK, Dec. 6, 2012 (GLOBE NEWSWIRE) -- TimetoPlayMag.com, the leading resource for all things play, today announced its first ever Top Bilingual Toys list, revealing the seven toys chosen by the Time to Play editorial team as those which offer the most valuable play experience in two languages.

Working with Divina Rodriguez, mother of two and founder of parenting blog DancingHotDogs.com, the seasoned Time to Play editorial team reviewed bilingual toys and games new to the market in 2012, identifying those with an identical play pattern in both English and Spanish. Items selected to the Top Bilingual Toys list were chosen based on the criteria that they offer a fun, engaging, and educational experience for children developing a second language. For in-depth reviews about each of the items on the Top Bilingual Toys list 2012, consumers can visit TimetoPlayMag.com/2012BilingualToys.

"The market for authentic bilingual toys is undeveloped and underserved," said Divina Rodriguez, bilingual parent contributor, TimetoPlayMag.com. "As a parent raising two bilingual children, toys and play are an important part of the language learning process. I teamed with the experts at Time to Play to provide a resource for families like mine, this list encompasses the products children will both benefit from and enjoy playing with."

"Bilingual families are a growing demographic and there is a need for information on what's best in play for their children," said Jim Silver, editor in chief, TimetoPlayMag.com. "We are thrilled to be working with Divina, one of the leading Latina bloggers, who brings a wonderful perspective and lots of real life experience to our team."

New to the site this year, the Bilingual Toy category joins categories such as Action Figures, Dolls, Educational Toys, Video Games, Infant Products, Apps, and more. With thousands of in-depth product reviews and a new price comparison tool which tracks product inventory and prices at five major retailers, TimetoPlayMag.com is the one-stop resource for fulfilling a child's wish list this holiday season. The popular website is also now available in Spanish, Portuguese, French, Russian, and German.

The toys selected to the Time to Play Top Bilingual Toys list appear below, ranked in order of preference as determined by Time to Play:

Laugh & Learn Fun with Friends Musical Table

(FISHER–PRICE/Ages 6 months & up/Approx. Retail Price: $45)

Spanish-English Numbers Floor Puzzle

(MELISSA & DOUG/Ages 3 years & up/Approx. Retail Price: $12.99)

Bilingual Talking Book

(CHICCO/Ages 6 months & up/Approx. Retail Price: $17)

Bilingual Talking Key

(CHICCO/Ages 6 months & up/Approx. Retail Price: $15.99)

Spanish-English Zingo!

(THINKFUN/Ages 4 years & up/Approx. Retail Price: $19.99)

Ingenio Slide & Discover

(SMART PLAY/Ages 3 years & up/Approx. Retail Price: $14.99)

Baby Alive Baby All Gone

(HASBRO/Ages 3 years & up/Approx. Retail Price: $24.99)

About TimetoPlayMag.com

TimetoPlayMag.com, the leading resource for all things play, is a consumer website which provides information, entertainment, and services on what's fun for children and their families. One of the most highly trafficked family-friendly websites, TimetoPlayMag.com offers parents and gift givers comprehensive content including hundreds of toy reviews and recommendations; hot toy lists and editors' picks; a product/gift finder; informative and amusing blog entries from leading toy, family entertainment and parenting experts; seasonal stories; safety tips and recall information; daily giveaways of in demand toys and more.

Over the past fifteen years, Jim Silver, editor in chief, and Chris Byrne, content director, aka The Toy Guy®, and their seasoned editorial team have accurately predicted each season's hottest, best-selling toys and correctly identified the industry's most prevalent product and financial trends.

Make friends with the Time to Play team online: Facebook.com/TimetoPlayMag, Twitter.com/TimetoPlay, YouTube.com/TimetoPlayMag.

The Time to Play logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=16138

About Divina Rodriguez

Divina Rodriguez was born in Asuncion, Paraguay and moved to the United States when she was five years old. Since then she has become a wife, a Mami of two children under the age of five and a full fledged social media butterfly. Every day and with every adventure she tries to instill her love, her culture, and her "orgullo," or pride, into her sons by raising them bilingual.

In addition to her work with TimetoPlayMag.com, Divina writes along with her husband, Eddy, about entertainment, technology, family products and their life in CT on Dancinghotdogs.com. She also works as a brand ambassador, social media consultant with Trumpeting Media, and offers tips about unlocking the magic of Disney on theDisneyFiles.com. Divina has been featured as an expert in Parents Magazine, NBC Latino, and on panels of leading social media conferences.

CONTACT: Kaylie Nelson/Kelsey Tarczanin Litzky Public Relations (201) 222-9118 knelson@litzkypr.com ktarczanin@litzkypr.com

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