Market Overview

Crocs Cares℠ Celebrates Five Years and More Than Three Million Pairs of Shoes Donated

NIWOT, Colo.--(BUSINESS WIRE)--

Crocs, Inc. (NASDAQ: CROX) is celebrating its fifth year of giving back through the company's corporate social responsibility program, Crocs Cares℠. The program, launched in 2007, seeks to provide happy and healthy feet to children and families around the world. Since its inception, Crocs Cares℠ has donated more than three million pairs of shoes to communities in need in more than 40 countries around the world. This equates to more than one pair of shoes donated each minute.

“Giving back has always been an important part of the Crocs culture, and something we greatly value as an organization,” said John McCarvel, Crocs president and chief executive officer. “We are proud of the difference we have made through Crocs Cares during the past five years, but recognize that our work is far from over. We look forward to expanding our efforts in future years to continue to help those in need.”

Crocs proudly partners with a variety of global non-profit organizations, including Feed The Children, UNICEF, Brothers Brother Foundation, World Emergency Relief and Global Aid Network, to help ship and distribute shoes to those in need, both abroad and within the U.S. The company also works with a number of local organizations around the world to help identify and coordinate local shoe donations. Many of these organizations consider Crocs™ shoes a ‘perfect shoe' for those in developing parts of the world and following natural disasters because they are lightweight, don't absorb water and provide basic protection from harsh environmental elements.

“Crocs has been a valued partner for Feed The Children for a number of years, and the difference their donations make in the lives of children is immeasurable,” said Feed The Children spokesperson Tony Sellars. “The shoes they provide around the world help protect the foot from infections and diseases that rob children of vital nutrients. Domestically, the gift of Crocs shoes allows parents to provide a basic need for their children that they might otherwise be unable to afford.”

The latest Crocs Cares℠ initiative is a holiday donation program with Feed The Children, asking consumers to help give back to those less fortunate this holiday season. Crocs Cares℠ will donate a pair of shoes to children and families in need, up to 10,000 pairs, for every donation made to Feed The Children at checkout in Crocs stores through December 31, 2012, and online through January 15, 2013. Additional information about the Crocs Cares℠ holiday donation program can be found at www.crocscares.com/feedthechildren.

Additional recent Crocs Cares℠ initiatives include:

  • Donating disaster supplies through Feed The Children and shoes to the families affected by Hurricane Sandy in New York and New Jersey
  • Providing shoes to women throughout the U.S. to make a difference in their hometowns through the “100 Women, 100 Shoes Challenge,” a partnership with O, The Oprah Magazine
  • Donating shoes to families affected by tornados in Joplin, MO and Alabama
  • Donating shoes to Japan in the wake of last year's devastating earthquake and resulting tsunami

Additional information about Crocs Cares℠ and local and global Crocs Cares℠ initiatives can be found at www.crocscares.com and www.facebook.com/crocscares.

About Crocs, Inc.

Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans "Get Crocs Comfort Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011.

Get social with Crocs – www.crocs.com, www.facebook.com/crocs, www.twitter.com/crocs, www.pinterest.com/crocsshoes

About Feed The Children

Founded in 1979, Feed The Children's mission is to provide hope and resources for those without life's essentials. A BBB Wise Giving Alliance accredited charity; Feed The Children is one of the largest charities based in the U.S., providing more than 350,000 children around the world with a hot, nourishing meal every day. Here in the U.S., the lives of nearly 10 million people are impacted each year from food and supplies distributed through over 1200 local partner agencies. For more information, visit www.feedthechildren.org.

Crocs, Inc.
Patrick Rich, 303-848-7408
prich@crocs.com

 

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