ICSC University of Shopping Centers
The International Council of Shopping Centers (ICSC) and the Wharton School of the University of Pennsylvania, have partnered once again to bring the retail real estate industry The University of Shopping Centers, on the campus of the Wharton School, March 4-6, 2013, in Philadelphia. The program will feature three new learning tracks, including the Executive track, taught by Wharton Professors. For the first time, Wharton professors will join esteemed industry leaders in teaching University courses, providing students with an unparalleled educational opportunity. [Editor's note: please visit the University website for a full course schedule, to register, or for more information].
“With the Executive Curriculum, you have a unique opportunity to learn directly from Wharton Professors, who have been consultants for some of the industry's leading companies,” said James Maurin, SCSM, chairman of Stirling Properties and dean, Executive Curriculum. “Students are going to take back practical information from the most noted experts in business academia, and be able to apply what they learned to their businesses immediately.”
Dr. Peter Linneman, Ph.D., professor emeritus of real estate at the Wharton School of Business, CEO of American Land Funds and KL Realty and founding principal, Linneman Associates, will be teaching several of the Executive Track courses, including “How Much Should You Allocate to Redevelopment” and “The Macro Economic Signs That Tell You To Buy, Sell, Hold or Redevelop”. Dr. Linneman has been a member of the Wharton faculty for 32 years, serving as the founding chairman of Wharton's Real Estate Department. He was also the Director of the Zell-Lurie Real Estate Center and the founding co-editor of The Wharton Real Estate Review.
Professor Barbara Kahn, Ph.D., of the Wharton School of Business and director of the Jay H. Baker Retailing Center, will be teaching “Analysis of Consumer Behavior in an Omni-Channel World,” a course in the Executive track. The class will focus on understanding the purchase process and decision making behavior of customers and how to develop strategies that are essential to building brand loyalty.
This year, 47 new courses have been introduced to ensure every registrant maximizes their educational opportunities by matching the right classes with their level of experience. Some of the expanded courses include Property & Asset Management, Leasing, Marketing, Retailing, Law and Finance, making up 60 classes over three days. Taught by a distinguished group of industry professionals and experts, including 12 past and present ICSC trustees, 8 of whom have been honored with the ICSC Distinguished Service Award, the classes are interactive, encouraging the sharing of ideas and experiences among peers.
In addition to new courses, the University of Shopping Centers is offering more networking opportunities, including breakfast roundtable discussion groups, faculty power lunches and expanded Special Industry Group (SIG) town hall meetings.
To give back to the industry, and to help ICSC member companies enhance professional development, ICSC has established a special grant program for 2013. After the first attendee from any ICSC-member company registers for a minimum of four half-day classes, each company can then register up to five additional individuals to attend at least three classes each, using a $500 grant certificate.
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 55,000 members in over 90 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. As the global industry trade association, ICSC links with more than 25 national and regional shopping center councils throughout the world. For more information, visit www.icsc.org.
International Council of Shopping Centers
Jesse Tron, +1 646-728-3814