Market Overview

Life Just Got Sweeter with Two New Indulgent Café Escapes Flavors for Keurig Single Cup Brewers

WATERBURY, Vt.--(BUSINESS WIRE)--

Two of the world's most indulgent flavors are now available with Keurig® single cup convenience! The Café Escapes® collection of creamy cocoas, spicy chai, and rich mocha now introduces Café Vanilla and Café Caramel. With these new café beverages busy people now have another excuse to embrace a moment of “me” time by nestling up to a warm, satisfying mug full of vanilla or caramel deliciousness. These two iconic flavors now debut in grocery stores alongside new packaging and a celebratory sweepstakes on Facebook for a chance to win an indulgent-themed prize every day!

The Café Escapes® collection of creamy cocoas, spicy chai, and rich mocha now introduces Café Vanill ...

The Café Escapes® collection of creamy cocoas, spicy chai, and rich mocha now introduces Café Vanilla and Café Caramel to grocery stores. (Photo: Business Wire)

Inspired by Keurig® brewer owners' desire to escape their coffee routines with even more classic flavor combinations, both Café Vanilla and Café Caramel K-Cup® packs are an everyday treat so consumers have the chance to relax and savor the moment, any time.

  • Café Vanilla: Café Vanilla is a tantalizing cup of the world's favorite flavor. Delicately sweet, yet surprisingly light – it's a delicious break that you'll want to enjoy every day.
  • Café Caramel: Café Caramel is buttery rich, silky smooth and captivatingly caramelly. Each blissfully buttery sip is a reminder that life really does taste better with caramel on top.

“As the busy winter season begins, our consumers are looking for simple ways to carve out a little time for themselves. Café Escapes beverages offer just that break,” said T.J. Whalen, VP of Marketing and Sales, Green Mountain Coffee Roasters, Inc. (GMCR) Specialty Coffee business unit. “With the launch of Café Vanilla and Café Caramel, fans now have more opportunities to take a moment of perfect, delicious respite from the stress of the season, any time of the day, at the touch of a button.”

To celebrate the new flavors and to kick off the brand's fresh Anytime Indulgence look, fans are invited to visit the Café Escapes® Facebook page and enter the Anytime Indulgence sweepstakes by sharing a photo of their favorite time of day to indulge. Now through January 9, 2013, all Café Escapes® Facebook fans who enter will have a chance to win one of 60-indulgent themed daily prize packs and one of six spa getaway grand prize trips to San Diego, CA or Atlanta, GA.

Café Vanilla, Café Caramel, and the entire indulgent Café Escapes® collection are available in 12-, 16-, and 24-count K-Cup® boxes at grocery and retail stores nationwide, as well as online at www.GreenMountainCoffee.com and www.Keurig.com, for MSRP $8.79, $11.99, and $17.49, respectively. To learn more about the Café Escapes®, visit www.Facebook.com/CafeEscapes.

Café Escapes® is a delectable collection of hot, flavorful indulgent beverages that provide an everyday treat and a chance to relax and savor the moment, whether at home or at work. They're rich, satisfying, and decadent — but not so much that you can't enjoy one every day at 70 calories or less. Whether you need an afternoon pick-me-up, or something to go with that hard-to-put-down book, any of the Café Escapes® indulgent flavors will be the perfect companion. Prepare a cup just for you and enjoy a moment of uplifting downtime. Café Escapes® are available in K-Cup® and Vue® packs for Keurig® single cup brewing systems. Café Escapes® is part of the family of brands in GMCR's Specialty Coffee business unit.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives.

GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

GMCR-S

FOR MEDIA:
Cone Communications
Ashley Aruda, 617-939-8427
AAruda@conecomm.com
or
Green Mountain Coffee Roasters, Inc.
Kristen Mercure, 802-882-2270
Specialty Coffee business unit
Kristen.Mercure@gmcr.com

 

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