Market Overview

New momentum as LGBT market steps up two more notches in Latin America

GUADALAJARA, MEXICO - November 29, 2012 (OUT NOW) -- Latin America's leading business events and conference company targeting one of the region's increasingly visible and fastest growing group of consumers - the LGBT (lesbian, gay, bisexual and transgender) consumer market - today announced the addition of two new events to its 2013 program. 

LGBT Confex has previously been responsible for producing the region's leading LGBT business forum event - the International LGBT Business Expo - attracting brands of the likes of American Express, IBM and American Airlines.

In 2013 the company adds two new travel related initiatives - the launch of the International LGBT Travel Show and the marketing of a dedicated LGBT exhibition space at the inaugural World Travel Market Latin America to be branded 'Out Now Business Class at WTM'.

The International LGBT Travel Show will run in Guadalajara, Mexico during the last two days of the International LGBT Business Expo - and both events are taking place in that city's premier hotel conference facilities at RIU Hotel, Guadalajara in September 2013. 

The Business Expo focuses on business-to-business connections with particular emphasis on LGBT consumer target marketing as well as new emphasis in 2013 on workplace diversity and inclusion issues faced by LGBT employees at work. Industries to be featured include alcohol, automotive, technology, banking, telecommunications and pharmaceuticals. 

The Travel Show delivers targeted content specific to the needs of the global tourism industry - including world-class education workshops and conferences. The event also includes exhibitor spaces for tourism businesses to connect - as well as reach LGBT consumers directly.

The most recent tourism spend data released earlier this month in London at World Travel Market by Out Now - the leading international LGBT market consulting firm - shows that, in 2013, LGBT consumers in the most important global markets will spend more than USD$181 billion on leisure travel.  

According to Ruben Sandoval, CEO of LGBT Confex, the new travel show is a logical extension of the company's work to date. "LGBT Confex is a regional events expert located in heart of the fastest growing LGBT markets in the world", Sandoval said. "Our unique skills set and commitment to quality are driving the launch of this new global LGBT tourism initiative. It is part of our professional ethos to extend and build the development of international LGBT market opportunities to connect companies with LGBT consumers. Our new travel show does this for the tourism industry - on a global scale".

Both events are now open for Early Bird discounted registrations and Sponsorship Packages have been released (in both English and Spanish languages).

In April 2013 a further tourism opportunity is being marketed by LGBT Confex. 

'Out Now Business Class at WTM' http://www.outnowbusinessclass.com is a new initiative providing exhibitor space, education and valuable market research data on the LGBT market to delegates attending the new World Travel Market Latin America event that takes place in São Paulo from April 23 - 25, 2013. This event is produced by Reed Exhibitions and will feature a dedicated LGBT exhibitor space which will be marketed by LGBT Confex.

Ian Johnson, CEO of Out Now http://www.outnowconsulting.com said his organization is pleased to be partnering with LGBT Confex and World Travel Market in Latin America. "Out Now has been part of World Travel Market in London for seven years now, so we are really pleased to be involved with their new exhibition in Brazil next April", Johnson said. "Reed Exhibitions are the WTM organizers and LGBT Confex is the specialist Latin America event organizers and Out Now is pleased to work with both these great partners to bring our award-winning communications, education and strategic consulting insights to help the growth of LGBT tourism in Brazil - and right across the Latin America region'.

Sandoval added: "This year we are able to provide new and powerful emphasis at our events in a number of key areas. There will be workshops and conferences focused on tourism, as well as events specially to connect travel agents and tourism operators to other travel businesses as well as LGBT consumers," Sandoval said. "In our Business Expo we are adding new industry-specific workshops and exhibitors focused on a number of key industries including technology, alcohol, automotive, telecommunications and banking".

World Travel Market Latin America includes dedicated LGBT exhibition space being presented by Out Now Business Class and managed by LGBT Confex. The event is to be held in São Paulo Brazil, April 23 - 25, 2013.
International LGBT Business Expo runs from September 5 - 7, 2013 and the International LGBT Travel Show runs from September 6 - 7, 2013 and also includes a special consumer expo public event on its closing day. Both events will be held in Guadalajara, Mexico in the city's leading international venue The RIU Hotel.  

VIDEO CONTENT:Out Now Business Class in London was held this month. Out Now released this video to show its impact: http://youtu.be/HPOmn3Ik3jM  

LGBT Confex has released a new video on their websites showing their most recent annual International LGBT Business Expo which was held in Cancun, Mexico in September 2012 - view this at  http://www.LGBTbusinessExpo.com  and  http://www.LGBTtravelShow.com  

MORE INFORMATION:

ABOUT LGBT CONFEX
Latin America's leading LGBT conferences and Exhibitions Company is LGBT Confex  www.lgbtconfex.com  . Established in 2011, the organization quickly demonstrated its capabilities to put together a professional team with staff who bring many years in event management expertise. Following the success of their inaugural event in 2011, LGBT Confex doubled in scale with 2012's even more successful event in Cancun. Plans are now well underway for three events by the organization in 2013 – the 3rd International LGBT Business Expo  www.LGBTbusinessExpo.com  and the 1st International LGBT Travel Show  www.LGBTtravelShow.com  in Guadalajara, Mexico, as well as managing sales and logistics for the Reed Exhibitions LGBT space - Out Now Business Class at WTM - to be held in April in Sao Paulo, Brazil at World Travel Market Latin America. 

ABOUT OUT NOW
The world's premier LGBT marketing organization is Out Now http://www.outnowconsulting.com - Established in 1992 in Australia, Out Now has grown to reach more than 20 markets worldwide. Its work covers strategy, communications and training as well as managing the world's largest and most extensive LGBT market research program LGBT2020  www.LGBT2020.com  . Many of the world's leading brands including IBM, Volvo, Toyota, Citibank, Barclays Bank, Time Inc Magazines, Doubleday Books, Hilton Hotels and German National Tourist Office rely upon Out Now Global. The agency also provides the world's best LGBT business networking program Out Now Business Class  www.OutNowBusinessClass.com  - and delegates to the LGBT Confex event are being provided with complimentary membership in this world's best B2B initiative. 

###ENDS###

— WebWireID165913 —


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