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Fujifilm Pop-Up Store Featuring X-Series Digital Cameras - in New York City - -

MEDIA ADVISORY
 
FUJIFILM POP-UP STORE FEATURING X-SERIES DIGITAL CAMERAS
IN NEW YORK CITY
 
 
Valhalla, N.Y., November 12, 2012 – FUJIFILM North America Corporation today announced that for the first time, Fujifilm is engaging in experiential consumer marketing as part of its new fall 2012 ad campaign. The week-long series of events is open to the public from November 14 through November 18 in New York City.
 
Fujifilm and its partner, Thrillist.com, will present a Pop-Up Store experience that introduces the newest additions to Fujifilm's X-Series Digital Camera line-up to enthusiast photographers in the trendy SoHo neighborhood in New York City.
 
WHAT: Fujifilm Pop-Up Store featuring X-Series digital cameras
WHEN: Open to the public daily from 12:00 - 6:00PM from Wednesday, November 14th through Sunday, November 18th
WHERE: 201 Mulberry Street (between Spring St. and Kenmare St.) New York, NY 10012
 
DETAILS:  New FUJIFILM X-Series Digital Cameras
Announced just weeks ago, the new FUJIFILM X-E1 will be available for visitors to experience the latest addition to the advanced X-Series digital camera line. The FUJIFILM X-E1 follows in the tradition of the award-winning FUJIFILM X-Pro1 and utilizes the same proprietary 16.3 Megapixel APS-C X-Trans CMOS sensorTM and the same X-Mount for use with FUJINON XF lenses, all in a body that is 30% smaller than the FUJIFILM X-Pro1.
 
Fujifilm will also showcase the innovative FUJIFILM XF1, announced at Photokina 2012 in Germany, which combines an amazingly fast and newly developed FUJINON F1.8 wide angle lens with 4x manual zoom coupled with a large 2/3-inch 12 Megapixel EXR CMOS sensor. The XF1 delivers extraordinary image quality, all in a remarkable design that is unlike any other camera.

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