Market Overview

Seagate Joins DECE -- The Organization Behind UltraViolet

CUPERTINO, Calif. — Seagate Technology (NASDAQ:STX), the world's leading manufacturer and provider of storage devices and solutions for the cloud and home, today announced that it has become a member of the Digital Entertainment Content Ecosystem (DECE) an open, cross-industry consortium of movie studios and technology companies that developed and operate UltraViolet™.

UltraViolet is a unique way to collect and enjoy movies and TV shows in the cloud. Once home entertainment content has been added to an UltraViolet account, users then have the option to stream it over the Internet or download it for offline viewing. With UltraViolet, consumers have greater flexibility and can watch or store purchased content on their terms whether it is on a mobile device, computer, television, game console, or storage device.

'Digital distribution beyond DVDs and Blu-ray Discs is not only the way of the future, it is the present and we know that storage is key to this ongoing transition,' said Scott Horn, Seagate vice president of Marketing. 'Seagate sees UltraViolet as a leader in bringing content to consumers in this new digital age and we are excited to be helping them make their vision a reality.'

'With UltraViolet, consumers enjoy the flexibility and security of cloud-based entertainment rights combined with the choice-expanding benefits of a widely honored industry standard,' said Mark Teitell, general manager of UltraViolet. 'As a DECE member, Seagate's expertise and perspective on cloud solutions and storage devices will help the organization continue to evolve these benefits.'

DECE members include major Hollywood studios such as Sony Pictures Entertainment, Warner Brothers, Fox Studios and Paramount Pictures as well as leading consumer electronics companies such as LG, Samsung, and Sony Electronics to name a few.

About Seagate
Seagate is a world leader in hard disk drives and storage solutions. Learn more at www.seagate.com.

Copyright 2012. Seagate Technology LLC. All rights reserved. Printed in USA. Seagate, Seagate Technology and the Wave logo are registered trademarks of Seagate Technology LLC in the United States and/or other countries.

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