Market Overview

Ketel One® Vodka, Modern Hispanic Gentlemen to Host "Suits for Success" Coat Drive Dec. 3 at Hubbard Inn

End of year celebration to benefit aspiring Hispanic professionals and The Salvation Army LaVillita Corps Community Center.

Chicago, IL (PRWEB) November 21, 2012

After an extremely successful kick off to Ketel One® Vodka's second consecutive campaign, Modern Hispanic Gentleman (MHG) -- a series of networking events celebrating the efforts of local, socially conscious influencers that embody the aspirational nature of the Ketel One brand -- is set to wrap up activities for 2012 with its end of year celebration, “Suits for Success”, an event supporting aspiring Hispanic professionals via a suit and coat drive.

The intimate holiday gathering will take place on Monday, Dec. 3 from 6:00 to 9:00 p.m. at Hubbard Inn, located at 110 W. Hubbard Street, in the heart of Chicago's River North area. As part of Ketel One's rich tradition of heritage and leadership, the brand requests that attendees donate coats or gently used suits to benefit the “Suits for Success” initiative, which also benefits The Salvation Army LaVillita Corps Community Center.

"We are extremely grateful for the wonderful donation of much needed coats and suits that Modern Hispanic Gentleman and 'Suits for Success' is collecting to benefit The Salvation Army," said Lt. Col. Ralph Bukiewicz, Metropolitan Divisional Commander of The Salvation Army. "At The Salvation Army, we continue to have record numbers of people turning to us for assistance. These coats help The Salvation Army meet one of the most basic needs of the people who turn to us for help and will be provided to people in need to keep them warm during Chicago's cold winters."

Guests who participate in the coat drive will enter to win a custom blazer, donated by the Trunk Club and valued at over $1000.

In the sprit and tradition of the brand's service with gusto, Ketel One® will also toast to influential gentlemen who have paid it forward in every aspect of their lives and who continue to inspire others by giving back.

Donors may also drop off coats or suits anytime before or after the event at the CMN Offices, located at 1459 W. Hubbard Street, between the hours of 10:00 a.m. and 6:00 p.m. through Wednesday, Dec 12.

This year's campaign honors Sergio Fernandez with the Hispanic Alliance for Career Enhancement (HACE), a civic organization that has helped over 35,000 people achieve their professional aspirations, as well as Carlos Jaramillo with the United Neighborhood Organization (UNO), a community organization that focuses on addressing the needs of the Hispanic community by providing a platform for future leaders. Additionally, the second edition of the MHG series features a People's Choice component, allowing the community to vote for the third gentleman at http://www.modernhispanicgentlemen.com, with voting set to begin in early 2013. The four-event series runs from October of 2012 through July of 2013 and features a celebration honoring each gentleman individually as well as an event finale with all honorees.

About MHG
Ketel One Vodka has long recognized the importance of helping communities reach their potential. For the second consecutive year, Ketel One Vodka, the world's leading vodka, is proud to present its galvanizing campaign, Chicago's Modern Hispanic Gentlemen (MHG), a series celebrating the efforts of local, socially conscious caballeros who embody the refined sophistication and substance of the Ketel One Brand. As part of its unique tradition, Ketel One Vodka recognizes genuine líderes who have chosen to make a positive impact in their communities by empowering societal change. Ketel One Vodka proudly supports the Modern Gentlemen's charities and raises the bar with a series of engaging celebrations held throughout the city. These networking events focus and drive affinity by building a deeper meaning behind the Modern Gentleman's desire to a life of service with gusto. The latest MHG campaign includes a People's Choice honoree that encourages the community to get even more involved by voting for the third Modern Hispanic Gentlemen. For more information, visit http://www.modernhispanicgentlemen.com.

About Ketel One Vodka
With ten generations of Nolet family distilling passion and expertise, the success of the KETEL ONE® brand is built on one-to-one conversations with the bartending community. Launched in the United States in the early 1980s, Carolus Nolet Sr. was inspired by original recipes and techniques of his ancestors when he created the recipe for and distinctive personality of KETEL ONE vodka.

KETEL ONE vodka is a sophisticated and crisp, wheat-based, super-premium blend crafted from small batches, using copper pot stills together with modern distilling techniques. The 19th century coal-fired pot still, Pot Still Number 1, otherwise known as “Distilleerketel # 1”, is one of the pot stills used in the production process and is the inspiration for the name of this Dutch vodka.

Each final production of KETEL ONE vodka is approved by a member of the Nolet family prior to bottling.

After extensive research, KETEL ONE CITROEN® flavored vodka was launched in 2000, created by infusing KETEL ONE vodka with citrus essential oil essence. Two different types of lemon from Sicily give the flavored vodka a lively, rich sweetness, whilst one variety from Spain gives a full, distinctive taste. Lemon from Guinea, West Africa results in a more intense character, whilst two varieties of lime from the Caribbean give KETEL ONE CITROEN flavored vodka an incredible note of freshness.

In 2008, the Nolet Group created a 50/50 joint venture company with Diageo, KETEL ONE Worldwide B.V., to import, sell, market and distribute KETEL ONE vodka and KETEL ONE CITROEN flavored vodka and to maximize global growth potential for the KETEL ONE brand.

KETEL ONE, KETEL ONE CITROEN, and the associated logos are trademarks of Double Eagle Brands N.V.
© Double Eagle Brands N.V. 2012

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/11/prweb10161122.htm

 

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