Celebrities Join #GivingTuesday Movement to Inspire Nationwide Day of Giving on November 27
Diverse Collection of America's Top Talent Asks People to “Get out the Give”
Washington, DC (PRWEB) November 20, 2012
A diverse group of musicians, actors, athletes, artists and the nation's top creative talents are joining the #GivingTuesday movement to help inspire the first national day dedicated to giving coinciding with the Holiday season. Instead of focusing solely on sales and shopping, these celebrities are supporting some of the most innovative charities, volunteer organizations, global campaigns and community groups as they “get out the give” this November 27. With more than 1,000 partner organizations in all 50 states, there are many ways these men and women are building awareness and support for issues ranging from Hurricane Sandy relief to children's education to women's health to aid for veterans…and myriad causes in between. A few examples of some of the top stars who are supporting their favorite charities include:
- Charlize Theron and the Charlize Theron Africa Outreach Project (CTAOP) are teaming up with the Center for Living Peace to raise funds for CTAOP's mission to keep African youth safe from HIV. Every donation made to CTAOP on #GivingTuesday will be matched by the Center for Living Peace (up to $10,000).
For a complete list of #GivingTuesday partners, please visit http://www.givingtuesday.org.
How #GivingTuesday was Born: Seeing an opportunity to channel the generous spirit of the holiday season to inspire action around charitable giving, a group of friends, partners and philanthropy experts, led by the 92nd Street Y, came together to find ways to promote and celebrate the great American tradition of giving. Thought leaders in philanthropy, social media and grassroots organizing joined with 92nd Street Y to explore what is working in modern philanthropy and how to expand these innovations throughout the philanthropic sector. The concept gained steam, and by bringing together a group of founding partners—including the United Nations Foundation, DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever, the Case Foundation, United Way and VentureThree Capital—a nationwide series of discussions helped inform the #GivingTuesday approach and built the movement. Each week over the Summer and Fall of 2012, new organizations joined the movement and offered creative ways people could embrace #GivingTuesday and collaborate in giving efforts to create more meaningful results.
A team of influencers have been advising #GivingTuesday organizers to discuss the innovative ways that people are approaching giving during challenging economic times, along with how Americans can give smarter and use new media to encourage positive change in their communities. Currently, more than 1,000 corporate and nonprofit organizations have committed to participate in the initiative. #GivingTuesday is endorsed by Committee Encouraging Corporate Philanthropy, Dorothy A. Johnson Center on Philanthropy, Giving Institute, Giving USA Foundation and InterAction. Charity Navigator and GuideStar are serving as Charity Advisors. VolunteerMatch is a volunteer advisor to #GivingTuesday.
#GivingTuesday is a movement to celebrate giving and provide incentives to give. It will begin with a national day of giving on November 27, 2012. This first-of-its-kind effort harnesses the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.
#GivingTuesday is inspiring people to take collaborative action to improve their local communities, to give back in better, smarter ways to the charities and causes they celebrate and to help create a better world. #GivingTuesday is harnessing the power of social media to create a national moment around the holidays that is dedicated to giving, similar to the way Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.
A team of recognized experts and influencers, initially convened by leaders of 92nd Street Y and supported by a core group of founding partners, are spearheading this effort. Founding partners include United Nations Foundation, Case Foundation, DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever and VentureThree Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing counsel and resources to help build this movement.
92nd Street Y
American Red Cross
Bob Woodruff Foundation
City of Hope
Clear Channel Outdoor
Games for Change
The Huffington Post
Pencils of Promise
Plant a Fish
The Case Foundation
The Salvation Army
United Nations Foundation
Committee Encouraging Corporate Philanthropy
Dorothy A. Johnson Center on Philanthropy
Giving USA Foundation
Lodestar Center for Philanthropy and Nonprofit Innovation
To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit:
Amy Freeland, Fenton, 303-882-6464, afreeland(at)fenton(dot)com
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