Market Overview

Tow More - Introducing Carbon Forged From Reese Towpower

The number one brand for towing products, Reese Towpower, develops new innovative, patented line of ball mount bars that helps motorists tow more! New product available at retail March 2013.

Solon, OH (PRWEB) November 09, 2012

REESE Towpower® the market leader in towing products, is proud to announce Carbon Forged - a new line of patented ball mount bars that increases the towing capacity to help motorists tow more. This innovative forged one-piece construction provides unequaled quality and performance in a unique weld-free design and quality finish.

REESE Towpower® Carbon Forged ball mounts are engineered tough and carry a 100,000 Mile Road Tested* stamp of approval. Carbon Forged ball mounts also feature the patented Reese Towpower Interlock® One Wrench Tightening System for quick and easy securing of the hitch ball. These new and innovative products from REESE Towpower will be available at retail in March 2013.

“Carbon Forged is the next innovation from REESE Towpower, the market leader in towing," said Eric Yukich, Marketing Director, Reese Towpower. "With increased strength, built in convenience and innovative design, our industry partners are excited and eager to offer these to consumers and enthusiasts in the coming year. Our leadership is built on creating quality towing solutions, and innovation is central to our new product development,” Yukich said.

Cequent Consumer Products, a designer, manufacturer and marketer of premium towing and trailering products, recently debuted Carbon Forged at the 2012 Automotive Aftermarket Product Expo (AAPEX), the largest industry expo for automotive aftermarket products, held at the Sand's Expo in Las Vegas NV, Oct 30 - Nov 1, 2012.

A website for Carbon forged was created at http://www.CarbonForgedTough.com, which features product information, photos and video. The site was launched in conjunction with the Carbon Forged debut at the AAPEX Show last week. In addition, Cequent Consumer Products also launched Carbon Forged with a Quick Response Code® (QR Code) program which uses DENSO Wave original ISO complaint QR Codes. The code assures maximum performance and optimum user scan ability. Customers who scan the code will be taken to a mobile version of the Carbon Forged website to learn more about the products while they are shopping.
For more information visit http://www.CarbonForgedTough.com

ABOUT CEQUENT CONSUMER PRODUCTS:
Cequent Consumer Products, Inc. is the industry's leading designer, manufacturer and marketer of innovative consumer goods and automotive aftermarket products. For more than 85 years, Cequent Consumer Products has produced some of the most dependable products in the market today including superior-quality towing and hitch systems, trailer components and accessories, wiring, lighting and brake systems, cargo securing, cargo carrying, rack systems, as well as household and industrial brooms and brushes. Our established brands are sold through leading automotive retailers nationwide. Our brands are leaders in the industry and include: Reese Towpower, Reese Carry Power, Reese PowerSports, Highland, Aqua-Clear, Laitner, Rola, Fulton and Bulldog. Cequent Consumer Products is part of the Cequent Americas business unit of TriMas Corporation headquartered in Bloomfield Hills, Michigan. Visit [http://www.CequentConsumerProducts.com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012reesetowpower/11carbonforged/prweb10115594.htm

 

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