Canon Announces EF 24-70 f/4L IS Workhorse Lens and EF 35mm f/2.0 IS USM Standard Prime Lens

B&H Photo Video is pleased to share with photo enthusiasts the release of the latest standard zoom workhorse lens from Canon—the EF 24-70MM f/4L IS—which delivers superb image quality in a compact, lightweight design. Canon also announced the EF 35mm f/2.0 IS USM Standard Prime Lens.

NYC, NY (PRWEB) November 05, 2012

B&H Photo Video is pleased to share with photo enthusiasts the release of the latest standard zoom workhorse lens from Canon—the EF 24-70MM f/4L IS—which delivers superb image quality in a compact, lightweight design. Canon also announced the EF 35mm f/2.0 IS USM Standard Prime Lens.

The EF 24-70mm f/4.0L IS USM Standard Zoom Lens from Canon is optimized for full-frame 35mm sensors, and another entry into Canon's high quality L-series of lenses. It has two Super Ultra-low Dispersion (Super UD) and two standard UD lens elements working together to minimize chromatic aberrations, and reduce color blurring around the edges of ones subject. Its two types of aspherical elements combine to help reduce spherical aberration over the entire image area and the full zoom range. Optimized lens coatings help ensure exceptional color rendering while minimizing ghosting.

Its ring-type Ultra Sonic Motor (USM) and high-speed CPU, with optimized AF algorithms, ensure ones experience quick, quiet and precise autofocusing when need it. The lens has improved dust and water resistance to protect it from damage outdoors, while fluorine coatings on the front and rear lens surfaces resist fingerprints and smearing. The circular nine-bladed diaphragm delivers beautiful, soft background effects. A zoom lock lever holds the zoom position at the 24mm wide end for safe transporting while attached to an EOS DSLR camera over the shoulder - preventing lens creep.

Canon 24-70mm f/4 macro mode with 0.7x magnification full macro shooting is possible thanks to the macro mode switch. With up to 0.7x magnification, it is easily accessible with a one-touch switch at the 70mm telephoto end of the zoom range.

Hybrid Image Stabilization (IS) Introducing image stabilization to the Canon L-series lenses, Canon's Hybrid IS provides four stops of effective shutter speed compensation for both types of camera shake when shooting macro photography: angular and shift. This means one can shoot in dimmer conditions, capturing images with shutter speeds up to four stops slower than would otherwise be possible.

Dual UD & Super UD Lens Elements This lens' optical design utilizes two Super UD and two UD lens elements to minimize chromatic aberration in the edges of your wide-angle shots. It also eliminates color blurring around the edge of your subjects, for images with greater resolution and contrast.

Dual Aspherical Lens Elements In addition to the UD elements, this lens combines two types of aspherical lenses to reduce spherical aberration and achieve high image quality across both the entire screen area and throughout the full 24-70mm zoom range.

Ring-Type Ultra Sonic Motor (USM) A ring-type USM and high-speed CPU with optimized AF algorithms enable silent and fast autofocusing to help you focus right on the action.

Weather Resistant to Dust & Moisture This lens is highly resistant to dust and water, allowing you to shoot in harsh conditions when necessary.

Fluorine Coatings Reduce Fingerprints Fluorine coatings on both the front and rear lens surfaces resist smears and fingerprints.

Circular Aperture Blades With nine circular blades, the lens' diaphragm delivers soft, pleasant bokeh background effects.

Read and learn more about the Canon 24-70mm f/4 and 35mm f/2.0 Lenses at BH InDepth

Canon also announced the EOS-M Mirrorless Digital Camera with EF-M 22mm f/2.0 STM and EF-M 18-55mm f/3.5-5.6 IS STM Lenses from Canon combines Canon's first mirrorless digital camera with a fast, compact prime lens and an all-purpose wide-angle zoom lens suitable for both photo and video capture. An 18.0 MP CMOS sensor and Canon's DIGIC 5 Image Processor ensure high performance and exceptional image quality and ultra-fast focusing is delivered via the Hybrid CMOS AF system. ISO sensitivity ranges from 100-12800 and expands to 25600 for sharp details when shooting at high zoom and in low light.

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