Market Overview

Get Behind Pudsey's Dream Wheels and Help Peugeot Drive Funds for BBC Children in Need

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Have you ever dreamt of building your dream wheels? Well now is the chance to design your very own set of dream wheels this month with Peugeot's online game designed to raise over £150,000 for BBC Children in Need. Thousands of children – along with all the family, will be able to let their imaginations run wild and enjoy Pudsey's Dream Wheels from 19th October, styling their own cars from a wide range of fun automobile options via http://www.pudseysdreamwheels.co.uk.

(PRWEB UK) 5 November 2012

Formula One Tycoon's daughter Tamara Ecclestone helps Peugeot drive funds for BBC Children in Need
    Pudsey's Dream Wheels launches Friday 19th October
    Visit http://www.pudseysdreamwheels.co.uk to design your own Dream Wheels

Ever dreamt of building some dream wheels? Well now is the chance to design a set of dream wheels this month with Peugeot's online game designed to raise over £150,000 for BBC Children in Need. Thousands of children – along with all the family, will be able to let their imaginations run wild and enjoy Pudsey's Dream Wheels from 19th October, styling their own cars from a wide range of fun automobile options via http://www.pudseysdreamwheels.co.uk

Tamara Ecclestone pays homage to her F1 family dynasty by donning a racing suit to launch Pudsey's Dream Wheels. Helping Tamara celebrate the launch of Pudsey's Dream Wheels is fun duo Matt Littler, Darren Jeffries and of course Pudsey himself! Recreating the iconic car scene from Grease, Tamara goes blonde and channels her inner Sandra Dee as the boys work their T-Bird attitude on top of their very own ‘Greased Lightning' Peugeot 208.

Renowned girly girl Tamara knows exactly how she would customise her Dream Wheels; colouring it pink and gold, covering it in crystals and adding a pair of luscious lashes to the headlights. For cheeky twosome Matt & Darren, it's the same as every boy's favourite superhero getaway car – the Batmobile!

A total of 13 categories from back bumpers to bonnets, wheels and paints will offer endless options, appealing to every style and taste. Each one of Pudsey's Dream Wheels' designs will be accompanied by a short description allowing every player the chance to highlight some of their most considered design decisions….

Does a car benefit from having extra bumpers or perhaps a pair of glasses? Maybe CO2 is a key concern so have scrapped a car cape and opted for a few flowers instead - but doubled up on LEDs for extra safety of course. Make sure to share the design with friends and family on Facebook and Twitter as an online voting mechanism will decide who makes Pudsey's top ten with a carefully selected judging panel announcing the winner on 8th December.

Everybody can play for free, but for a charge of just £3 can enter the design into a competition to win a brand new Peugeot 208 in time for Christmas. All money goes directly to BBC Children in Need and will further help the charity to reach its vision that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.

A selection of merchandise, personalised with each individual design, is also available including a selection of t-shirts, pencil cases and stickers to name just a few items, with all profits going directly to the charity.

Peugeot is an official partner of BBC Children in Need and is aiming to raise a total in excess of half a million pounds for the charity in 2012.

ENDS

Notes to editors:

BBC Children in Need

The BBC Children in Need Appeal is a charity registered in England and Wales (802052) and Scotland (SC039557) whose aim is to make a positive change to the lives of disadvantaged children and young people across the UK.

BBC Children in Need's vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential. We will realise this vision by supporting, promoting and publicising work that addresses the challenges that children and young people face and work that builds their skills and resilience.

We are currently supporting c.2,600 projects that are working with children facing a range of disadvantages for example, poverty and deprivation; children who have been the victims of abuse or neglect or disabled young people.

Peugeot

Peugeot Motor Company firmly believes that every child deserves to fulfil their potential; therefore we are proud to support BBC Children in Need with their mission.

Recognising Children in Need's national approach Peugeot has started fundraising in over 200 Dealerships across the country. Not only will they be fundraising within their local communities, they also will be stocking BBC Children in Need merchandise including Pudsey Bear, Pudsey Ears and official wristbands.

Pudsey's Dream Wheels is created by Peugeot in aid of BBC Children in Need and hosted on a mini site. The game is primarily aimed at young children, but can be enjoyed by all ages.

About Peugeot UK

http://www.peugeot.co.uk

Peugeot is part of the PSA Group – Europe's 2nd largest automotive producer and is one of the top ten vehicle brands in the world. In 2010 the Peugeot brand celebrated its 200th anniversary.

Its UK subsidiary has its headquarters in Coventry and there are 250 Peugeot Dealerships throughout the UK.

The product portfolio includes electric cars (iOn), petrol & diesel cars (107 Compact, 207, 208 XY, 308, 3008 Crossover, 4007 SUV, 5008 Compact MPV, 508 RXH & RCZ Sports Coupé), family cars and MPV people carriers / vans (Bipper, Partner, Expert & Boxer).

Press Contacts

Andrew Didlick, Communications Director
T: +44 (0)2476 884309 / M: +44 (0) 7836 362859 / E: andrew(dot)didlick(at)peugeot(dot)com

Kevin Jones, Public Relations Manager
T: +44 (0)2476 884215 / M: +44 (0)7880 786596 / E: kevin(dot)jones(at)peugeot(dot)com

Steven Fahey, Public Relations Manager
T: +44 (0)2476 884216 / M: +44 (0) 7748 704219 / E: steven(dot)fahey(at)peugeot(dot)com

Craig Morrow, Press Fleet Coordinator
T: +44 (0)2476 884261 / M: +44 (0)7747 764745 / E: craig(dot)morrow(at)peugeot(dot)com

Janet Brace, Press Office Coordinator
T: +44 (0)2476 884257 / M: +44 (0)7798 607896 / E: janet(dot)brace(at)peugeot(dot)com

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/11/prweb10073001.htm

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