Market Overview

Opportunities Beyond Infants & Toddlers to Drive Global Market for Baby Foods and Infant Formula, According to New Report by Global Industry Analysts, Inc.


GIA announces the release of a comprehensive global report on Baby Foods and Infant Formula markets. The global Baby Foods and Infant Formula market is projected to reach US$30.81 billion by the year 2018, primarily driven by increasing number of working mothers, desire to provide enhanced nutritional value in baby food, and expanding opportunities beyond infant and toddlers. Robust demand from developing countries, particularly Asia-Pacific, also augurs well for the market.

San Jose, California (PRWEB) November 05, 2012

Follow us on LinkedIn – The market for baby foods is chiefly driven by affluent parents keen on providing their babies with the very best of products and services available in the marketplace. Conducive demographics, such as, older parents with higher discretionary spends, dual income households, and increasing number of women in the workforce additionally foster growth in the marketplace. Also, rising, and uncompromising emphasis on child safety, health, and wellness, coupled with growing awareness on right ways of parenting, has been encouraging consumers to spend heavily on products that offer greater value. Growth in number of ‘One-Child' families have also been helping boost market prospects for baby foods and infant formula, as lesser number of children greater will be the willingness among parents to buy expensive and nutritious products for their infants and toddlers. First-time parents especially tend to display intense parental instincts and therefore represent a major market for baby foods and infant formula.

Growth in the global baby food and infant formula market over the next few years will be primarily driven by the organic baby food varieties and healthy infant formulas. Growing awareness among parents, rising emphasis on child safety and well-being are especially fuelling demand for healthy organic baby food products. Negative publicity over the use of unsafe raw materials in the manufacture of baby food products, and issues surrounding chemical contaminations (such as perchlorate) and melamine tainted milk have made consumers highly particular about what they choose for their babies, which in turn makes organic food that is free from chemicals and toxins, the most preferred choice of baby food.

Continuous product innovations will additionally help keep consumer interests sufficiently kindled. In response to consumer demand for product choices, manufacturers and retailers are concentrating mainly on new product innovations together with massive advertising and promotional campaigns. The gradually expanding consumer base for baby food is also helping drive market opportunities. For instance, baby food is being increasingly consumed by adults, especially senior citizens as an alternative to usual food, given the convenience in cooking, swallowing and digesting the same. The pulpy baby meals, including pulpy cranberry and apple are fast replacing vegetables and beef in the consumer diet. Baby food, due to its availability in pureed form is also helpful for people who have lost their ability to swallow food as a result of old age, stroke or dementia. Even health conscious women are opting for baby food, given that it is low on fat, salt and sugar facilitating them to control calories intake resulting into easier weight loss.

As stated by the new market research report on Baby Foods and Infant Formula, the US represents the largest regional market worldwide. Asia-Pacific, on the other hand, represents the fastest growing regional market with dollar sales waxing at a CAGR of 7.7% over the analysis period. Growth in the market is especially being driven by emerging economies such as China and India. Characterized by huge population, steady birth rates and growing affluence of modern-day parents are particularly driving market for baby foods & infant formula market in these markets. Infant Formula represents the largest product segment contributing majority share in the total dollar sales for the global market. Baby Cereals represents the fastest growing product segment, with dollar sales waxing at a CAGR of about 4.9% over the analysis period.

Major players in the global marketplace include Abbott Nutrition, The Hain Celestial Group Inc, Groupe Danone SA, H. J. Heinz Company, Hero AG, Mead Johnson Nutrition Company, Morinaga Milk Industry Co., Ltd., Nestle S.A., Pfizer Inc., Synutra International Inc., and Wakodo Co., Ltd., among others.

The research report titled “Baby Foods and Infant Formula: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, issues, drivers, company profiles, mergers, acquisitions and other strategic industry activities. The report provides market estimates and projections for Baby Foods and Infant Formula market by value sales (in US$) for major geographic markets including the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, Rest of Europe), Asia-Pacific (China, Australia, Indonesia, India, Malaysia, Taiwan, South Korea and Rest of Asia-Pacific), Latin America (Brazil, Mexico, Argentina, and Rest of Latin America), and Middle East and Africa. Product segments analyzed include Infant Formula, Baby Meals, Baby Cereals, Baby Juices/Drinks, and Baby Biscuits/Rusks.

For more details about this comprehensive market research report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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