Casino and Gaming Industry Use Hyper-Targeted Email Advertising to Lure Premium Players
Future Flow Media publishes case study of email list rental usage in the Casino and Gaming Industry
Vancouver, Canada (PRWEB) November 05, 2012
Future Flow Media released a case study on the use of targeted email advertising by marketers in the casino and gaming industry. According to the publication, the industry took a hit in the recent recession and is still working harder than ever to recover players while struggling to accurately measure the impact of their marketing spend. The report describes how this has created an opportunity for marketers who can stand out from the competition by targeting consumers with relevant, personalized information at the right time.
The Casino and Gaming Industry Spotlight outlines a new form of hyper-targeted email advertising from Future Flow Media called Enriched Email List Rental. The service enables the precise delivery of tailored messages to consumers who live in a given region with narrow demographic profiles and specific gaming and travel interests. For example: a company offering a promotion on blackjack tables can specifically address middle and higher income men aged 35-50 years who have a interest in gambling and live within a 1 hour drive of its casino. Likewise, a resort casino can target high income middle-aged couples who like gambling and golf and have an interest in traveling to that destination.
This new approach uses a large CAN-SPAM compliant opt-in email address list of 70 million subscribers that has been augmented with 150 fields of demographic, psychographic and personal interest data points.
“The casino and gaming industry is still recovering from the recession. In an industry where it's notoriously difficult to accurately measure marketing spend, targeted email advertising presents an opportunity to stand out from the competition in such a noisy advertising world. Email list rental empowers marketers with the accountability to make smarter, fact-based decisions about their mix of promotions and the tools to reach the right audience with the right message” said Chris O'Neill, Principal Consultant at Future Flow Media.
The casino and gaming industry hyper-targeted email advertising publication is available on the Future Flow Media website, along with email marketing spotlights on other industries such as: retail, tourism, financial services, nonprofit, telecom, and automotive.
About Future Flow Media
Through hyper-targeted email advertising, Future Flow Media helps emerging and Fortune 500 companies and leading agencies get the most relevant messages in front of audiences that are ready to buy. Future Flow Media's Enriched Email List Rental is a new class of high-integrity, high-performance direct marketing that combines full-service consulting expertise, a proven campaign optimization framework, and the world's freshest, most targetable permission-based email address list. For more information, visit http://www.futureflowmedia.com.
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