Market Overview

Doctor Turned Author, Nitin Chhoda, Empowers Those Running Their Own Practices through Physical Therapy Software


Nitin Chhoda, a physical therapist and private practice marketing expert, empowers practitioners working in the physical therapy field through the promotion of the latest EMR physical therapy software.

Denville, NJ (PRWEB) November 05, 2012

Through promoting the use of physical therapy software, licensed physical therapist and author Nitin Chhoda is encouraging private practice owners to run and manage their businesses more successfully with the use of EMR system. According to Chhoda, electronic medical records (EMRs) go beyond the record keeping and billing purposes that are obvious. For this reason, he is making an effort to spread the word about the many benefits of using physical therapy software like EMRs for those running their own practice.

Doctors or physicians who own a practice can get so caught up trying to treat a large amount of patients to make their financial goals that they lose sight of some of the other important aspects of being an entrepreneur. No matter what line of work someone is in, if they own their business, they need to have a marketing strategy and measure their marketing efforts. Through the use of EMR, it becomes easy to understand where the patients are coming from. Chhoda has compiled a list of marketing benefits that using an EMR provides.

is seeing, and how much revenue they are generating from these patients. In this way, the practitioner can decide if they need to market to bring in more new patients, or if they can simply create a better ongoing loyalty system with the patients they already have. The source of referrals for each patient can also be tracked, which can allow those running a practice to better determine what types of marketing efforts should be made.

Through providing a unique insight to the already helpful EMR physical therapy software, Chhoda hopes to get more doctors and physical therapists using the system for their practices. Through the use of more efficient technology, productivity can be increased and marketing can be focused in a way that will work, instead of making guesses.

Chhoda's office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda PT, DPT is a licensed physical therapist, a certified strength and conditioning specialist and an entrepreneur. He is the author of "Physical Therapy Marketing For The New Economy" and “Marketing for Physical Therapy Clinics” and is a prolific speaker, writer and creator of products and systems to streamline medical billing and coding, electronic medical records, health care practice management and marketing to increase referrals. He has been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems and the annual Private Practice Summit. Chhoda speaks extensively throughout the U.S., Canada and Asia. He is also the creator of the Therapy Newsletter and Clinical Contact, both web-based services to help private practices improve communication with patients, delivery better quality of care and boost patient retention.

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