Market Overview

Digital Marketer Blog Looks at New York Times Revenue Numbers

A new blog post from Digital Marketer and Managing Editor Josh Loposer zoomed in on the New York Times ad and subscription revenue.

Austin, TX (PRWEB) November 04, 2012

One of the latest Digital Marketer blog posts comes from Managing Editor Josh Loposer, who claims that the New York Times is witnessing a major shift in revenue generation, which could mean big things for digital publishing's future.

According to an October New York Times press release, 2012 third quarter losses are a result of their subscription revenue being up, but advertising revenue falling.

“With so many papers struggling to keep respectable circulation numbers, you might think that they fortunate few that can deliver an audience would be able to charge some pretty decent fees, but that just isn't the case,” wrote Loposer. “Ad revenues are just sinking for mass media publications, in favor of more targeted audiences.”

“If you're in the online publishing business, your ears should have perked up just now… Because, if NYT.com is really the hummingbird in the digital publishing coal mine, that means that digital ad revenues may never truly measure up to what they were in the heady days of print,” Loposer said in the blog post.

Information like this is available for instant access on the Digital Marketer blog, where the best of the best online marketing gurus share their ideas on trends and news flowing through the Internet. It's part of DM's continuing efforts to keep marketers across the globe up to date on what's affecting their business on every landscape.

Digital Marketer's blog is available to anyone, but becoming a member of DM Pro gains access to information-packed monthly digital newsletters from the brightest minds in the industry, as well as a collection of Special Reports on how to combine marketing with major Internet players like Apple, Amazon, Google, and YouTube. A DM Labs membership takes things a step further, with split test results, website reviews, and of course access to RAW Trainings that are available anytime from any online device after their live events.

Digital Marketer releases informational and educational materials to help businesses and entrepreneurs gain insight and information on the trends, data, and strategies that can take them to the top of their industry. Through their RAW Training courses, strategic plans, blogs, newsletters, site reviews, and Special Reports, Digital Marketer supercharges every single marketing campaign it touches. For more information, visit DigitalMarketer.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/prwebDigital-Marketer-blog/New-York-Times/prweb10070766.htm

 

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