Market Overview

AIMIA Focuses on Pricing and Engagement: A Complex Relationship


If complexity is managed efficiently, deep and sustainable engagement can be achieved.

Cincinnati, OH (PRWEB) November 04, 2012

Whether the relationship is business-to-business or business to consumer, the value proposition to the buyer is complex. It is an ever-changing and vital set of decisions and perceptions. If this complexity is managed efficiently, deep and sustainable engagement can be achieved. Maybe the trickiest part of this relationship is pricing. Since price is such a dominant factor in a buying decision, the way in which a buyer is affected by price variations in the immediate and long term will directly impact engagement, longevity, purchases, and loyalty. Despite this critical impact, price is usually ignored in engagement strategy and also ignored in engagement analytics.

On November 8 at 1:00 PM Eastern, join Loyalty 360 and Aimia Inspiring Loyalty for a web cast based on the workshop at the 2012 Engagement and Experience Expo. The discussion will be led by David Andreakis, Director of Business Development Strategy at Aimia. The informative web cast will discuss pricing theory, predict the way your buyers will respond, and the impact each driver has on engagement.

From an expert in behavioral economics, you will examine the different extremes in which buyers consider price in subconscious decisions, and package products. While also learning one methodology for measuring the impact of potential price changes on engagement using sophisticated techniques that will help inform decisions and defend against competitive threats.

Please Join Loyalty 360 and AIMIA on November 8 at 1:00 PM ET for an informative and enlightening experience. To learn more and register please visit:

About Aimia
Aimia is a global leader in loyalty management. Our unique capabilities include proven expertise in building proprietary loyalty strategies, launching and managing coalition loyalty programs, creating value through loyalty analytics and driving innovation in the emerging digital and mobile spaces. We build and run loyalty programs for ourselves and for some of the world's best brands. Customer data is at the heart of everything we do. We are Aimia. We inspire customer loyalty.

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

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