Market Overview

SmartDebit Responds To Results Of MasterCard Mobile Payments Readiness


The UK's leading Direct Debit Bureau, SmartDebit, have commented on the Mastercard Mobile Payments Readiness Index.

(PRWEB UK) 3 November 2012

Japan boasts an environment that is favourable for mobile payments, according to the Mastercard Mobile Payments Readiness Index (MPRI). The index, which is on display this week at Sibos in Osaka, provides analysis of thirty-four countries for their readiness to use three types of mobile payment – person to person, mobile web commerce and mobile contactless payments at the point of sale.

Mastercard Worldwide said that the gap between consumer willingness to use mobile payments and their familiarity with the concept was the key barrier that needs to be overcome before market adoption will accelerate.

The index indicates that all markets globally that are either ‘highly scaled and integrated' like the United Kingdom or ‘compact and tech-driven' like Singapore are making progress towards reaching a point where mobile devices account for an appreciable share of the payments mix. The index identified Singapore, Canada, the United States, Kenya and South Korea as the most prepared markets.

The research found that if the three mobile payment types, more consumers had engaged in m-commerce in 71% of the countries surveyed.

A spokesperson from SmartDebit said:

“The data from the MPRI has provided some interesting information and a clear picture of how close mobile payments are to becoming a common form of electronic payment across the globe. There looks to be some real progress in mobile payment innovation and it will become an increasingly vital tool in money management.”

About SmartDebit

SmartDebit® are the UK's leading Direct Debit service providers, specialising in payment processing services since 1998. A Bacs approved Bureau, scoring ‘Excellent' in all five categories of the Bacs audit, and ISO 27001 compliant. Providing a complete range of services: Outsourcing; SmartDebit-Admin cloud based portal; SmartDebit-Online payer sign up; SmartDebit-API integrated solution and SmartDebit-Contingency.

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