Market Overview

Lead Generation Insights for Industrial Marketers


Market Pipeline encourages industrial marketers to find their niche and trumpet unique selling propositions using search engines.

Portage, MI (PRWEB) November 03, 2012

Market Pipeline announces the launch of two new business-to-business web sites that take advantage of search technology to highlight their unique strengths to their waiting prospects.

Their prospects are more difficult to reach than ever. They don't respond to cold calls. They don't read the trade rags. They don't attend trade shows as frequently.

Now…they just go to Google. Now they search with SPECIFIC INTENT…a marketers' dream.

They search for such things as “pallet utilization systems” or “wood chip palletization” Or they search for “architectural clocks” or “master clock systems”

Danny Sullivan the Editor-in-Chief of recently said, “It still amazes me that more businesses still do not understand the incredible value search holds for their businesses.”

These two Michigan companies understand how important search can be to their marketing efforts and have engaged Market Pipeline to help them improve lead generation and also pump up their online brand.

Technical Packaging Systems in Kalamazoo, Michigan at

Technical Packaging Systems is not the typical material handling supplier. Yes…they supply many well-known vendors of packaging equipment and supplies. What sets Technical Packaging Systems a part from the competition is their highly engineered “Whole System Approach.” Technical Packaging Systems can work with many of their trusted vendors to assemble highly engineered systems that might include a dozen vendors. When a prospect goes to a search engine and types in “pallet utilization systems” or “wood chip palletization” Technical Packaging Systems is right at the top of the search engine return page providing lead generation opportunities.

When the new prospect lands on the Technical Packaging System's web site they immediately understand Technical Packaging Systems offers a “Whole System Approach” and not just packaging machines and supplies.

National Time & Signal in Wixom, Michigan at

The owner of National Time & Signal was well aware of the opportunities he was missing by not having a search engine friendly web site. The site was attractive and represented his brand well, but the search engines could not find it.

Now when a prospect with specific intent types in “architectural clocks” or “master clock systems”, National Time & Signal is right where they have been for years…at the top of the heap.

Since 2006 Market Pipeline have been a leading web developer and digital marketer in Portage, Michigan. Market Pipeline helps Midwest industrial suppliers and mid-size manufacturers understand and embrace new media opportunities to improve market awareness, market diversification and lead generation.

For more information visit Market Pipeline or contact Tom Repp at trepp(at)marketpipeline(dot)com or 269-375-0349

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