Market Overview

Cricket® Brand Expands Product Line to Include New 5-Minute Firestarter


Cricket® Brand Expands Product Line

(PRWEB) November 02, 2012

The Lights International Operating unit of Swedish Match AB, headquartered in Stockholm, Sweden, announces the introduction of the Cricket® 5-Minute Firestarter. This new product provides a convenient way to replace matches, kindling and lighter fluid when lighting a fire. Known for its quality Cricket Candle Lighter and Multi-lite™, the launch of 5-Minute Firestarter underscores the Swedish Match commitment to expanding its popular line within the U.S. to include an innovative product for safe flame ignition. Consumers can now rely on the portable Cricket 5-Minute Firestarter for activities like camping, barbequing, or enjoying the warmth of a woodstove or fireplace.

The 5-Minute Firestarter lights like a safety match and burns for a full 5-6 minutes. Because it works in damp conditions, the Firestarter is great for outdoor enthusiasts and emergency kits. To use, just light between 1 and 3 Firestarters, and your fire will be going in minutes without the need for matches, kindling, or lighter fluid.

The Cricket name is known internationally for its high quality and safety standards. Included within the 5-Minute Firestarter's features and benefits:

  •     Safely lights on striker only
  •     Fast and simple to use
  •     Works in damp as well as dry weather
  •     Compact and easy to carry or store
  •     Perfect addition to survival kits
  •     Odorless and non-toxic
  •     Each Firestarter burns for 5-6 minutes
  •     Starts charcoal fires quickly with no lighter fluid taste
  •     Eco-friendly and made from FSC®-certified wood (certification number CO37294)
  •     Saves time and resources – no need to gather kindling or crumple newspaper
  •     Bilingual instructions for growing Hispanic market

Cricket products are used every day by nearly 200 million consumers throughout 140 countries. For more information about the Cricket brand visit our website at or on Facebook at Swedish Match AB (SWMA), one of the world's largest manufacturers and distributors of matches, lighters, and fire-related products, is headquartered in Stockholm, Sweden and listed on NASDAQ OMX Stockholm.

Media Contact Information
Swedish Match Lights USA:
Matter Communications
Talia Pinzari

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