Market Overview Delivers a Crowdsourced Way for Neighbors to Help Each Other, in the Aftermath of Hurricane Sandy


Recently launched website temporarily becomes a peer-to-peer disaster relief site - connecting New Yorkers in need with those who can help.

New York, New York (PRWEB) November 02, 2012

New York-based startup opened its doors just last week as a free service that facilitates giving away items to people in the local community. However, the aftermath of Sandy prompted the founders to fully re-purpose the site, overnight, to focus on helping New Yorkers in crisis. Yoink enables people to request things they need, volunteer resources, and connect with people in their local area who can help.

“We launched Yoink two weeks ago as a service to help neighbors list things that others could make use of, free. But when we saw the devastation, we realized Yoink would be far more helpful right now as a dedicated crowd-sourcing response tool to help those in need.” says Pierre Wooldridge, Co-Founder of

“We've been making changes around the clock and rebuilt the service so it can help those affected by the storm. Now you can just post what you need, and people nearby can say what they have, whether it's food, resources or time. I just listed my bedroom, as I know a lot of people are without a place to stay, so it can really be anything. We just want to provide a way for people to help each other out, however they can. For those without power or internet, we also set up a dedicated text line which you can message to say what you need. We'll list your needs on your behalf, and try to connect you with people nearby that can help.”

Starting today, those affected by Sandy will be able to post requests for food, clothing, resources and services. Neighbors who can offer time, care packages, shelter, or who just want to volunteer can also list their services on the site for people nearby to find.

To post a request, those in need should visit, or send an SMS to 917-300-8912 with their name, zip code & request. Volunteers can create a profile on Yoink in seconds, to list their ability to help. Requests and offers of support can be anything from clean towels, to canned soup, to just a helping hand cleaning up homes.

Please note, Yoink is a peer-to-peer support system for neighbors and locals, provided on a best-efforts basis. It is not destined to be used as a replacement for emergency services, or as a way to provide urgent support or assistance.

### is a free service of Bonobo, an independent software development studio, located in New York, Melbourne, Canberra, Singapore and Montreal.

If you would like more information about, or to schedule an interview, please call or email Pierre Wooldridge at 917-275-7142 or email pierre(at)yoink(dot)com.

For the original version on PRWeb visit:

View Comments and Join the Discussion!