Market Overview

World's Largest Manufacturer and Supplier of Beverage Dispensing Equipment Announces New Foodservice Hires


Micro Matic announces the hires of two experienced beverage and foodservice industry professionals, Cian Hickey and John Hickey. The new hires, from Anheuser-Busch InBev and Beverage-Air respectively, will spearhead Micro Matic's successful draught beverage system sales.

NORTHRIDGE, California (PRWEB) November 02, 2012

Micro Matic USA, Inc. is pleased to announce two hires from the foodservice industry, Cian Hickey and John Hickey.

Micro Matic, the world's leading manufacturer and supplier of beverage dispensing equipment, provides all the equipment necessary for serving quality kegged beer and wine.

The Micro Matic Network of Certified Installers provides total beverage dispensing solutions in a variety of capacities. The Network can install a new draft beer system, upgrade equipment for increased efficiency, as well as assist with routine technical services.

John Soler, Managing Director, stated, “I'm pleased to welcome two leaders in their respective industries, John Hickey and Cian Hickey, to the Micro Matic team. These two men bring over 50 years of experience with them. Their success will help us expand quality draft dispensing equipment throughout the foodservice industry. The future of the Micro Matic brand has unlimited potential.”

Cian Hickey has joined the Micro Matic team as the Director, National Accounts and Certified Installers. In his role, Cian will be leading the Micro Matic Network of Certified Installers in addition to cultivating new business with National Accounts.

With over 20 years of experience in the beer industry, Cian started with Guinness in 1991 and in 1995 moved to the USA to lead their draught initiative. He joined InBev in 2003 where he drove sales for Stella Artois.

Prior to joining Micro Matic, Cian had most recently been with Anheuser-Busch InBev where he was the Senior Sales Director, National Draught Beer. In that position he was responsible for the entire draught beer portfolio representing over eight million barrels of beer. Cian also made significant contributions in his role with the AB-InBev International team to help integrate the InBev portfolio into the AB network.

Cian brings a wealth of industry knowledge and experience to the position of Director, National Accounts and Network of Certified Installers.

Cian Hickey stated, “My career has been about draft beer quality from a brewery perspective. Now, with Micro Matic, I'm able to extend the quality of draft from the equipment side.”

John Hickey has joined Micro Matic USA, Inc. as the Director, Foodservice. In his role with Micro Matic, John will bring new business to the company, utilizing the services of the Micro Matic Network of Certified Installers.

John's successful career in the foodservice industry is the result of over 30 years of personal relationships working with dealers and distributors. Most recently, John was the Beverage-Air Sales Manager for the Eastern United States and Canada.

John's experience is of great value to all Micro Matic customers and members of the sales team.

“Being able to offer the total bar solution to the customer is exciting. Micro Matic is an excellent manufacturer and has partnered with the best suppliers in industry to make delivering the best keg to glass system a reality,” said John Hickey.

John's experience will build upon Micro Matic's vast portfolio of commercial kegged beer and wine system installations. Across the nation, Micro Matic's draft beer systems can be seen in professional sports stadiums, hotels, bars, restaurants, and more.

Micro Matic's experienced Network of Certified Installers provides custom solutions to fit any and all beverage dispensing needs. Through onsite audits, the Certified Installers define necessary technical specifications and performance criteria to ensure reliable and sustainable performance.

The Micro Matic commitment is to design a draft beer system that will maximize keg yield, improve performance reliability, and ensure the highest quality from keg to glass.

About Micro Matic USA, Inc.
Micro Matic is the world's leading manufacturer and supplier of keg valves and dispensing equipment in over 120 countries, serving the U.S. market from four fully stocked regional warehouses staffed with knowledgeable personnel. Micro Matic also operates the Dispense Institute where field-trained instructors conduct hands-on draft beer dispensing courses, as well as on-site workshops. In addition, the company website offers a wealth of dispensing information white papers along with interactive video presentations.

For more information about Micro Matic, visit or contact a Micro Matic sales representative by calling (866) 327-4159.

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