WayPart, Inc. Hires Winsper for Innovation Strategy
Winsper to be leveraged for strategic business and brand management.
Boston, MA (PRWEB) November 02, 2012
Winsper announced today that it has been retained by WayPart, Inc., an industrial parts search engine, headquartered in San Francisco, CA. Winsper has been chartered to provide leadership in key business and marketing initiatives in support of positioning and promoting its offering to the industrial marketplace.
Winsper is currently engaged in a variety of efforts including market and customer research, brand management and positioning, and counsel on go-to-market strategy.
Jonathan Leavitt, CEO of WayPart, Inc., states, “We wanted to leverage Winsper's strategic business and marketing counsel and experience in engaging with the industrial supply marketplace. With their unique business leadership offering and specific domain industry experience, they will fill a very critical role as we continue to grow our business.”
Gillian Lynch, Winsper's Director, Client Advisor said, “The Winsper team is eager to provide WayPart, Inc. with insight into the highly competitive industrial marketplace. WayPart, Inc. and Winsper share entrepreneurial spirit and passion for innovation, which makes this partnership all the more exciting for everyone on the team.”
WayPart, Inc. is an industrial parts search engine, with a mission to revolutionize the way buyers search for and purchase industrial supplies. WayPart, Inc. lets buyers of industrial suppliers compare real-time costs and easily find the best price for over 10 million parts.
Winsper is an independent business and marketing firm headquartered in Boston, MA. Winsper devises new ways for its clients to build their brand value over time and sales overnight by providing solutions such as Enterprise Marketing ROI, Insourced Business Leadership, Innovation Strategy, and Customer Engagement. Winsper represents both emerging and established companies in a variety of industries including finance, retail, and technology industries markets. Client experience includes IBM, STIHL USA, Spencer Trask & Co., SAP Americas, Teradata Corporation, Inglesina, Museum of Fine Arts, Boston, Brevard Brewery, Moonrock Paper, American DG Energy, Hypertherm, and Toffler Associates. Winsper is part of Worldwide Partners, representing 90 agencies with 137 offices in 54 countries with over $3.9 billion in capitalized billings.
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