Market Overview

Motio Inks Deal with E-mergo to Become its European Value Added Distributor


E-mergo set to power Motio expansion in Europe.

Dallas, TX (PRWEB) November 01, 2012

Motio, Inc., an award winning producer of software tools for IBM Cognos, announced today that it has deepened its longstanding partnership with E-mergo, a European firm specializing in business analytics.

E-mergo is based in The Netherlands, became Motio's first European partner in late 2007. In the five years since, E-mergo has successfully marketed, sold and delivered Motio software to IBM Cognos customers throughout Europe, including the Netherlands, France, Belgium and Germany.

In a deal inked last month, Motio and E-mergo have further strengthened their ties. Under the terms of the new arrangement, E-mergo will become the Value Added Distributor (VAD) for Motio software in Europe. As the European VAD, E-mergo will be tasked with growing and cultivating the Motio partner network in Europe. This arrangement will include training, educating and supporting other Motio partners in the European region.

“The partnership between E-mergo and Motio has always been a wonderful synergy of talented and energetic business intelligence expertise combined with technology that empowers BI teams to work smarter and faster,” said Lance Hankins, CTO of Motio. “E-mergo certainly knows how to deliver on business analytics, and they have proven time and again that they know how to leverage the power of the Motio software suite for enabling highly automated business intelligence environments.”

Motio provides software which enhances and automates IBM Cognos environments. For example, MotioCI is utilized to streamline BI development, testing release management processes, MotioCAP enables Cognos to work with a broad range of security infrastructures, and Persona IQ allows Cognos customers to seamlessly migrate from one external security source to another.

"One of our current initiatives is to expand our already significant footprint in Europe," said Lynn Moore, CEO of Dallas based Motio. "We want to fuel this expansion by enlisting additional partners in each of the different EU countries, by establishing a European pricing model so that customers can simply purchase Motio software at the local supplier, and by cultivating local expertise for providing support in the local timezone and language. For other Motio partners in these countries, the new distributor agreement means that they can always fall back on a distributor in their own time zone and that they can lean on E-mergo when it comes to training and technical support.”

About Motio
Motio produces award-winning software focused on optimizing the quality, scalability and security of IBM Cognos. Motio software is used by customers in over 60 countries around the globe. Motio, an IBM Premier Business Partner, empowers Cognos teams by removing burdens and enabling them to focus on the essential complexity of Business Intelligence.

For more information about Motio, visit

About E-mergo
E-mergo specializes in the realization of business intelligence solutions. Under the motto "get out of your business what's inside", E-mergo helps organizations to improve their information household.    E-mergo is a certified IBM Cognos Support Provider and delivers innovative solutions using the Motio software suite for smarter management of IBM Cognos environments and Esri Maps for the integration of geospatial information into Cognos Business Intelligence content.

For more information about E-mergo, visit

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