Addpeople reviews – 4 tips for SMEs to gain an edge with Google Shopping
Addpeople, the Manchester based digital marketing agency, believes that Google shopping will provide SME's with an opportunity to gain a competitive edge.
(PRWEB UK) 1 November 2012
The soon to be rebranded version of the Google merchants centre gives business owners the opportunity to upload their products onto a Google database so they appear in the shopping results allowing online shoppers to see the relevant products they are searching for.
Up to now the merchant centre has been free, but Google has announced that Google product search (US) and Google merchants centre (UK) will both be renamed as Google Shopping and the service will now be chargeable.
Pay to display shopping has already been launched in the US with business owners paying for their clicks in the shopping results.
Google have said that the shopping ranking model will be similar to the current pay per click system and will be based “on a combination of relevance and bid price.”
Here, Addpeople advise on 4 factors that SMEs need to consider when using Google shopping.
1. Write Unique Product Descriptions
Google hates duplicated content and this still applies for e-commerce businesses when writing product descriptions. This can be a fairly daunting task for SMEs but by veering away from manufacturing descriptions and producing unique relevant content it offers a way for merchants prepared to put the time in to gain an edge on competitors.
Also it is important business owners remember not to promote themselves and their offers in these descriptions as this is frowned upon and may result in Google turning off their listings.
With products offered in such a transparent format SME's operating on Google shopping need to ensure they are priced competitively. SMEs should evaluate their pricing structure and margins and ensure they maintain a visible edge.
3. Stay fresh
Listings on Google shopping expire after 30 days so SMEs need to refresh them as listing can be deactivated if not updated.
4. Local Shopping
The nearby stores feature on Google shopping uses information on Google Places to display local stores and shows searchers the locations where retailers stock the product they are searching. This feature requires the merchant to be registered on Google places and can only be utilised if the business has a retail outlet.
Google shopping will be hitting the UK soon and present SME's with an opportunity to steal a march on less savvy competitors.
Addpeople - the internet marketing specialists have been working with SMEs for over 10 years. For more information on their service, visit there website http://www.addpeople.co.uk or follow them on twitter on http://www.twitter.com/add_people
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